Research Proposal

Steffen Guenzel

SP 2013

Date: March 11, 2013 To: Steffen Guenzel From: Courtney Wilson Subject of my paper: Brain Seduction: The influence of advertising on the mind of a consumer. My Major and why writing about this topic will be beneficial to me: Recently I have changed my major from Psychology to Advertising-Public Relations. As I pursue my dream to be a fashion stylist I have rediscovered myself and I have begun exploring my purpose. In this effort I realized that a Psychology major was not for me. Ad-PR versus the fashion industry is a beneficial topic to me because it directly relates to various influences on my future career. Advertising is a driving force behind many choices, inspirations, and original ideas that exist in the fashion industry.
My thesis: An analysis of the impact media and advertising has on teen and college-age girls, in todays society, reveals negative effects on perception of self-image.

Intended audience: teen girls, college-aged women, adult women, males, advertising agencies, women health corporations, social media, media mediums: television, radio, etc. Types of research areas: I would like to use all 3 types of research areas if possible. Kinds of sources I will use and why they will benefit my paper: Scholarly if available I will use UCF professors under the Ad-PR major, however I have just changed my major to this so I am unsure if I will be able to access this source Internet advertising and perfection, how advertising affects us, advertising impact on fashion Field Research interviews (colleagues in the fashion industry), surveys (does this ad affect you?) Approach to the subject of my paper: I will present the audience with a relatable scenario and allow it to lead into my paper. I will organize my research by relevance, meaning when I discuss one topic I will include research, sources, etc. that pertain to the subject I am addressing right now. Some of my subjects include: the image of perfection in advertising, ways that advertising influences a consumer, and advertising vs morals. Furthermore, I will include three specific perspectives in my paper: Consumers (those affected by the advertisements), Researchers (those who study the effects of objectification of women in advertising and the media), and critics (advertising agencies and those who create advertisers, those who have opinions about the studies done of this topic). Graphs or charts: I will include visual aids (pictures of advertisements) Documentation Style: MLA format

Research Proposal

Steffen Guenzel

SP 2013

Tentative List of References: Bryner, Jeanna. "Even a 3-Year-Old Understands the Power of Advertising." LiveScience.com. Live Science, 9 Mar. 2010. Web. 20 Mar. 2013. <http://www.livescience.com/6181-3-yearunderstands-power-advertising.html>. Melina, Remy. "How Advertisements Seduce Your Brain." LiveScience.com. Live Science, 23 Sept. 2011. Web. 11 Mar. 2013. <http://www.livescience.com/16169-advertisements-seducebrain.html>. Sutherland, Max, and Sylvester K. Alice. "Advertising and the Mind of the Consumer." Advertising and the Mind of the Consumer. M. Sutherland, 2000. Web. 20 Mar. 2013. <http://www.aef.com/on_campus/classroom/book_excerpts/data/1504>. Swinson, Jo. "False Beauty in Advertising and the Pressure to Look 'good'" CNN. Cable News Network, 10 Aug. 2011. Web. 11 Mar. 2013. <http://www.cnn.com/2011/OPINION/08/08/swinson.airbrushing.ads/index.html>. Tutay, Micah. "How Advertising Affects Us and What We Can Do About It." Examiner.com. Examiner, 3 Mar. 2011. Web. 11 Mar. 2013. <http://www.examiner.com/article/howadvertising-affects-us-and-what-we-can-do-about-it>. "Impact of Fashion Advertising to Teenager" StudyMode.com. 12 2011. 12 2011 <http://www.studymode.com/essays/Impact-Of-Fashion-Advertising-To-Teenager866443.html>. Guest Writer. "Logos and Advertising: How They Affect Us." Logos and Advertising: How They Affect Us. The Whyville Times, 1 Jan. 2006. Web. 20 Mar. 2013. <http://j.whyville.net/smmk/whytimes/article?id=5749>. Personal interviews will be included