ARDEN ANGLICAN SCHOOL

YEAR 10 200 HOUR COMMERCE ASSESSMENT NO. 4 2013 LEARNING JOURNAL

DATE DUE:

Interim submission: Students will be advised individually of interim submission dates, during term time, to mark the progress of their journals. FINAL: To be submitted by 8.30am Monday 14 October 2013 This task must be completed on a website called Weebly. Individual, password protected accounts have been set up. Each student already has the login details for these.

VALUE: TASK:

30% (290 marks) Students are to maintain a learning journal to show what they have learnt during the study of Commerce and how they have reflected on the content of Commerce during the year.

SPECIAL ADVICE: Learning Journal Content: The learning journal is to demonstrate a progression of understanding of the Content of this course throughout the year and its application to the wider world. It must contain the following pages:
1) HOME PAGE

This page is to include a hyperlink to each of the activities that are assessable in this learning journal. The hyperlink must include words about the topic AND the date it was completed. Eg. Bank_rates_climbing_1_3_13
2) OUR ECONOMY PAGE

A newspaper article, created by the student (see marking criteria), to describe the Great Depression in either Australia or the United States of America (based on Activity 8 on page 283 of the textbook) (20 marks) A reflection of the Our Economy Assessment task. Refer Appendix C for the template. (10 marks) Any classwork that is completed on the computer for this topic. (No marks)

1
(S.Owen, Arden, 10 Com Ass #4, 2013)

3) RUNNING A BUSINESS/ PROMOTING AND SELLING PAGE

2 analyses of advertising campaigns reflecting on the target market for the campaign and how effective the campaign is. (10 marks each, 20 marks in total) A spreadsheet to prepare the financial statements for Activities 8, 9 and 10 on page 325 of the textbook. Formula must be used in the spreadsheet. Marks will be lost if there is no evidence of formulae. (30 marks) Student created PowerPoint presentation to argue whether advertising creates unrealistic expectations that many consumers can never attain. The presentation needs to include evidence to support the student argument, include any specific advertisements that support this. (20 marks) A reflection on the assessment task for this topic using the template in Appendix C. (10 marks) Any classwork that is completed on the computer for this topic. (No marks)

4) EMPLOYMENT PAGE A reflection on the Employment Issues assessment task using the template in Appendix C. (10 marks)

5) MEDIA FILE BLOG 28 analyses of newspaper articles reflecting on how the items of media selected relate to the concepts discussed in class (5 marks for each article, 140 marks in total). A template for this analysis is attached. A reflection on the ASX Stock Market games (second for 2013) (10 marks) A spreadsheet to track their ASX Portfolio for Game 2 (20 marks)

Presentation of Learning Journal Students may exercise some creativity in how they design and manage their website through Weebly. However, please ensure that the marker is able to find each of the assessable components to be included on the site through the hyperlinks. Other Homework Tasks During 2012 With the exception of some incomplete classwork, it is anticipated that this will be the Commerce homework for 2013. Additionally, students should have ample opportunity in class to work on many of the tasks required for this journal/blog.

2
(S.Owen, Arden, 10 Com Ass #4, 2013)

About Weebly: Weebly is an independent site which allows students to create their own website. These websites will be used to display their classwork, demonstrating their understanding of the course. Individual user accounts are managed by the teacher, who has issued each student with their username and password. The site is accessed through the following URL. https://students.weebly.com The teacher is only able to view student websites after they publish the information. They are encouraged to publish the information regularly so that progress on their task can be monitored. As part of the publishing processes, students are asked to create their own URL. Security of student information is maintained, as all Arden students have had their URL addresses password protected. Once the site is published on 14 October 2013, students are to make no further changes to their site. Outcomes: 5.1 Applies consumer, financial, business and employment concepts and terminology in a variety of contexts 5.4 Analyses key factors affecting commercial and legal decisions 5.6 Monitors and modifies the implementation of plans designed to solve commercial and legal problems and issues 5.7 Researches and assesses commercial information using a variety of sources ICT to gather and select information and to present their findings in a variety of formats top suit specific audiences.

Ms Sharyn Owen

3
(S.Owen, Arden, 10 Com Ass #4, 2013)

Marking Criteria Newspaper articles Criteria Mark 5 4 3 2 1 0

Superior analysis of the newspaper article and the relationship of the article to the topics discussed in Commerce Excellent analysis of the newspaper article and the relationship of the article to the topics discussed in Commerce Competent analysis of the newspaper article and the relationship of the article to the topics discussed in Commerce Some analysis of the newspaper article and some attempt to draw out the relationship to topics discussed in Commerce Limited or no attempt to analyse the newspaper article and draw out the relationship to Commerce.

Newspaper article not submitted Marking Criteria Advertising campaign Criteria Superior analysis of the target market for the advertising campaign, covering demographics, geographics and psychographics Superior analysis of the effectiveness of the advertising campaign Excellent analysis of the target market for the advertising campaign, covering demographics, geographics and psychographics Excellent analysis of the effectiveness of the advertising campaign Competent analysis of the target market for the advertising campaign, covering demographics, geographics and psychographics Competent analysis of the effectiveness of the advertising campaign Some discussion of the target market for the advertising campaign, covering some but not all of demographics, geographics and psychographics Some discussion of the effectiveness of the advertising campaign Limited or no discussion of the target market for the advertising campaign Limited or no discussion of the effectiveness of the advertising campaign Advertising analysis not submitted

Mark 9-10

7-8

5-6

3-4

1-2

4
(S.Owen, Arden, 10 Com Ass #4, 2013)

Marking Criteria Newspaper Article Created on Great Depression Criteria Superior layout of a newspaper article incorporating appropriate business terminology Superior discussion of the living conditions for people living in Australia or the USA Includes accurate unemployment rates for the chosen country during the Great Depression Superior discussion of the effects of unemployment on the individual Excellent layout of a newspaper article incorporating appropriate business terminology Excellent discussion of the living conditions for people living in Australia or the USA Includes accurate unemployment rates for the chosen country during the Great Depression Excellent discussion of the effects of unemployment on the individual Competent layout of a newspaper article incorporating appropriate business terminology Competent discussion of the living conditions for people living in Australia or the USA Includes accurate unemployment rates for the chosen country during the Great Depression Competent discussion of the effects of unemployment on the individual Some attempt to set the discussion out as a newspaper article which may or may not incorporate appropriate business terminology Some discussion of the living conditions for people living in Australia or the USA Unemployment rates for the chosen country during the Great Depression, may be inaccurate Some discussion of the effects of unemployment on the individual Limited or no attempt to layout the discussion as a newspaper article Limited or no discussion of the living conditions for people living in Australia or the USA Does not include the unemployment rate for the chosen country or the rate given is inaccurate Limited or no discussion of the effects of unemployment on the individual Newspaper article not submitted Mark 17-20

12-16

9-11

5-8

1-4

5
(S.Owen, Arden, 10 Com Ass #4, 2013)

Marking Criteria Assessment Reflection Criteria Mark 9-10

Superior reflection on their assessment task including strengths and weaknesses and areas where improvement could be made in future Excellent reflection on their assessment task including strengths and weaknesses and some areas where improvement could be made in the future Competent reflection on their assessment task including some strengths and weaknesses as well as some areas for improvement in the future Some attempt to reflect on their assessment task including some information on strengths and weaknesses but not a detailed list Limited or no attempt to reflect on their assessment task with limited detail about strengths, weakness or areas for improvement.

7-8

5-6

3-4

1-2

Newspaper article not submitted Marking Criteria Stock market Game Criteria

Superior reflection on their stock market game including strengths and weaknesses and areas where improvement could be made in future. Particularly reflection was made on the ways in which stocks were chosen and the performance of those stocks. Excellent reflection on their stock market game including strengths and weaknesses and areas where improvement could be made in future. Particularly reflection was made on the ways in which stocks were chosen and the performance of those stocks. Competent reflection on their stock market game including some discussion of the strengths and weaknesses and areas where improvement could be made in future. Particularly reflection was made on the ways in which stocks were chosen or the performance of those stocks but not both Some attempt to reflect on their stock market game with some discussion of the stocks chosen and the performance of those stocks Limited or no attempt to reflect on their performance in the stock market game including limited or no attempt to reflect on the stocks chosen and the performance of those stocks.

Mark 9-10

7-8

5-6

3-4

1-2

Newspaper article not submitted

6
(S.Owen, Arden, 10 Com Ass #4, 2013)

Marking Criteria Stock market Game Spread sheet Criteria Mark 17-20

Superior use of Excel to track the performance of shares Excel spread sheet accurately reports on the profit or loss made on share transactions Excel spread sheet incorporates the use of formula to calculate the profit or loss made Excellent use of Excel to track the performance of shares Excel spread sheet almost accurately reports on the profit or loss made on share transactions Excel spread sheet incorporates the use of formula to calculate the profit or loss made Competent use of Excel to track the performance of shares Excel spread sheet almost accurately reports on the profit or loss made on share transactions Excel spread sheet does not incorporate the use of formula to calculate the profit or loss made, rather manual calculations have been performed and entered Basic use of Excel to track the performance of shares Excel spread sheet has many inaccuracies in the calculation of profit or loss for the portfolio Excel spread sheet does not incorporate formulae but rather has manual entry of all calculations Limited or no attempt to track the share portfolios performance using Excel.

13-16

9-12

5-9

1-4 0

Newspaper article not submitted Marking Criteria For each of the finance activities on page 325

Criteria Superior preparation of the financial statement obtaining the correct result Superior use of Excel, incorporating formula, to arrive at the result Excellent preparation of the financial statement obtaining the correct result with minor inaccuracies Excellent use of Excel, incorporating formula, to arrive at the result Competent preparation of the financial statement with some inaccuracies in obtaining the result Competent use of Excel to obtain the result but has manually entered the calculations rather than using formulae Some attempt to present the financial statement however, the result demonstrates many errors in the calculation Some attempt to use Excel to present the financial statement however all calculations have been manually entered with no use of formulae Limited or no attempt to present the financial statement with many errors in the result Limited or no attempt to use Excel to present the financial statement

Mark 9-10

7-8

5-6

3-4

1-2

7
(S.Owen, Arden, 10 Com Ass #4, 2013)

Advertising analysis not submitted

Marking Criteria Promoting and Selling PowerPoint Criteria

Superior articulation of an argument within the PowerPoint PowerPoint includes many examples and statistics to support the argument Superior use of PowerPoint as a medium to present their idea Excellent articulation of an argument within the PowerPoint PowerPoint includes some examples and statistics to support the argument Excellent use of PowerPoint as a medium to present their ideas Competent articulation of an argument within the PowerPoint PowerPoint includes one or two examples and statistics to support the argument Competent use of PowerPoint as a medium to present their ideas Some articulation of an argument to support this statement argument is not clear and logical PowerPoint does not include statistics or examples to support the argument Some attempt to use PowerPoint as a medium to support their ideas Limited or no argument to support the statement. The presentation is hard to follow and not logically ordered PowerPoint does not include statistics or examples to support their case Limited or poor attempt to use PowerPoint Presentation not attempted

Mark 17-20

12-16

8-11

4-7

1-3

8
(S.Owen, Arden, 10 Com Ass #4, 2013)

Appendix A Newspaper article analysis template

Template for analysing each newspaper article Title of Article: Source of Article: Date of Article: List the Commerce Terminology used in the article:

Write a paragraph to explain why you chose this article (approx.100 words):

Analyse* the relationship of this article to the Commerce course (approx. 200 words):

* Analyse means to identify components and the relationship between them; draw out and relate implications.

9
(S.Owen, Arden, 10 Com Ass #4, 2013)

Appendix B Analysis of Advertisements

This information is additional to the information contained in the Assessment No 5 Task Notification, specifically:
1. 2 analyses of advertising campaigns reflecting on the target market for the campaign and how effective the campaign is. (10 marks each, 20 marks in total)

Students need to choose 2 advertisements. They could be either print, TV or radio. With those advertisements, they need to state the target market for the advertisements. Then they should write at least 2 paragraphs on each advertisement to explain whether they feel the advertisement in effective. Target market: refers to the group of consumers are product is targeted at. Be specific and refer to Demographics, Geographics and Behavioural characteristics of the target market. Effectiveness of the advertising campaign: Decide some criteria to measure the campaign against. Students then need to state whether they believe the advertisement is effective or not based on these criteria. It is suggested that each advertisement analysis should be 1 A4 page in length. An example of the layout would be:

Name of Advertising Campaign Date Advertisement was retrieved Picture or YouTube Video link for the advertising campaign

Discussion of Target Market:

Evaluation of effectiveness:

10
(S.Owen, Arden, 10 Com Ass #4, 2013)

Appendix C Reflection on Each Assessment Mark

Assessment task name: Mark awarded for assessment task: Strengths I believe I demonstrated in doing this task:

Weaknesses I believe I demonstrated in doing this task:

Areas where I believe I need to improve in order to achieve higher results in the future.

Information I learnt from doing this assessment task:

Any other comments on my performance in this assessment task:

11
(S.Owen, Arden, 10 Com Ass #4, 2013)