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PEST FACTORS POLITICAL Ecological/environmental issues Legislation local, national and international -current and future Regulation local,

l, national, international Government policies Government term and change Trading policies Funding, grants and initiatives Pressure groups local and international Security wars, conflicts, terrorism ECONOMIC National and overseas economies current and trends Market trends and trade patterns Transport sector and other industry factors Market routes and distribution trends Takeovers, mergers, joint ventures Taxation general and specific to services Seasonal / weather issues Interest and exchange rates International trade/monetary issues

SOCIAL Socio-economic factors regional employment, skills, housing, leisure, population built-up areas Regeneration funding Consumer purchasing patterns national, regional Major events and influences Port/transport industry image Ethical issues Public relations

TECHNOLOGICAL Technological development - innovation Research funding Associated/dependent technologies Port and community information and communications Global communications

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