Waan of Werkelijkheid?

Remco Bron
remcobron.com @remcobron

remcobron.com yubby.com incrowdapp.net marketingfacts.nl corporateporting.com leafplan.nl somanygadgets.nl newmediabrains.com

20 TRENDS

@remcobron #AGEINDHOVEN

VERANDERING....

bron: Mary Meeker | KPCB

bron: Mary Meeker | KPCB

bron: Mary Meeker | KPCB

bron: Mary Meeker | KPCB

bron: Mary Meeker | KPCB

bron: Mary Meeker | KPCB

bron: Mary Meeker | KPCB

bron: Mary Meeker | KPCB

bron: Mary Meeker | KPCB

bron: Mary Meeker | KPCB

bron: Mary Meeker | KPCB

bron: Mary Meeker | KPCB

bron: Mary Meeker | KPCB

bron: Mary Meeker | KPCB

bron: Mary Meeker | KPCB

bron: Mary Meeker | KPCB

bron: Mary Meeker | KPCB

bron: Mary Meeker | KPCB

bron: Mary Meeker | KPCB

TREND Everything mobile

Wat is mobiel?

What is mobile?

Social Media is mobile!

Smart devices dominant

bron: Morgan Stanley

The mobile economy

media buyers
re ha

developers s/w publishers content retailers internet players

$2B
st . e nv l i ps a n er ap in

$$$ $110B

e n us g a er ge m en t

p ap

e nu e v re

t ex

$8B

users and data plans (indirect)

3 rd party a ccessories revenue (indirect) 3 rd party a ccessories revenue share

$6.2B

subsidies

$38B

operators

iOS platform
premium product experience $90B on devices

$1.8B

accessory manufacturers

$0.2B on Apple-made accessories $2.8B on apps $5.4B on music & video

RED = core business Figures are 2011 revenue estimates

Source: VisionMobile

The app economy

Number of apps per platform

Source: VisionMobile

Apple devices sales

bron: Morgan Stanley

Android sales

bron: Morgan Stanley

Smart phone growth

bron: Morgan Stanley

Groei van mobiel internet

bron: Morgan Stanley

Internet traffic in India

bron: Morgan Stanley

The mobile economy

bron: Morgan Stanley

Massa

Premium

Goedkoop
No Name

Oude garde
SO LD
CRU T S RE RED TU RN ? U T ND OU R A

TREND Social Local Mobile

VIDEO: http://www.youtube.com/watch?v=IySX34fhgPg

Security?

TREND Transparency

VIDEO: http://www.youtube.com/watch?v=pqHWAE8GDEk

VIDEO: http://www.youtube.com/watch?v=eL2lWn7oup4

VIDEO: http://www.youtube.com/watch?v=jgn28WaooPw

@hartpatientad

http://www.dialoog.skipr.nl/evolutieindezorg/

http://storify.com/memorialhermann/brain-surgery-live-on-twitter

http://storify.com/memorialhermann/brain-surgery-live-on-twitter

VIDEO: http://www.youtube.com/watch?v=wVZA1V4Ttc0

Tegenbeweging

path

snapchat

VIDEO: http://www.youtube.com/watch?v=wddb_bH5Kys

TREND Humification

Humication of brands

ABCDEFGHIJ KLMNOPQR STUVWXYZ

http://www.youtube.com/watch?v=lqT_dPApj9U

http://www.youtube.com/watch?v=A45sjUX7mp0

TREND Internet of Things

Koeien online
Koeien met
draadloze sensoren De boer ontvangt de welgesteldheid van de koe online Iedere koe verzend 200MB per jaar

http://www.youtube.com/watch?v=6CZXPFM1KUc

http://shipnder.co/

http://www.ightradar24.com/

http://hisz.rsoe.hu/

TREND Quantified Self

Smart pills

TREND Peer 2 Peer economy

Lending Club issued $1.436.945.875 in loans

Source: Embleton Banksy on Flickr

TREND Retail is dood, lang leve retail

Apple Store Amsterdam

Apple Store Grand Central

http://www.youtube.com/watch?v=3wGfgLMe0lw

C&A Brazil

http://www.youtube.com/watch?v=hVWkAnJFUI8

Binnenkort:
is

75% van retail online

Winkelen bestaat alleen als vorm van entertainment

TREND 3D printing

http://www.youtube.com/watch?v=3-4DL2njmVE

Eerst media...nu spullen

TREND Wearable computing

http://www.youtube.com/watch?v=9c6W4CCU9M4

http://www.youtube.com/watch?v=WDgkZZYSVPo

http://www.youtube.com/watch?v=zT8pnggG97I

TREND Digital natives

http://www.youtube.com/watch?v=7_zzPBbXjWs

School 1.0

School 2.0

Taal barrire is verleden tijd

http://www.youtube.com/watch?v=h2OfQdYrHRs

http://www.youtube.com/watch?v=3I24bSteJpw

TREND Big Data

source: Gerd Leonhard

source: Gerd Leonhard

Waar kennen we dat van?

Google

Facebook
Facebook weet wat je zegt, maar Google weet wat je denkt

TREND Hacking

Wat als Facebook lekt?

Dit is nog maar het begin

Persoonlijke info is de moderne gegijzelde

TREND Robotisering

http://www.youtube.com/watch?v=W1czBcnX1Ww

http://www.yingmachinearena.org/

http://www.youtube.com/watch?v=pp89tTDxXuI

http://www.yingmachinearena.org/

AR Drone

Gezondheidszorg

Klein en taakgedreven

Robot swarms

Nanobot

TREND Human interface

http://www.youtube.com/watch?v=aXV-yaFmQNk

http://www.youtube.com/watch?v=8IdXcD4X7bQ

http://www.youtube.com/watch?v=KBrmaE82uY4

http://www.leapmotion.com/

http://www.youtube.com/watch?v=_d6KuiuteIA

http://www.youtube.com/watch?v=g7_mOdi3O5E

TREND Duurzaam

Geitenwollensok

http://www.youtube.com/watch?v=PpccpglnNf0

De burger wil groen, de consument kiloknaller

- Adjiedj Bakas

Plofkip

Er is een business model voor minder consumeren

TREND Energie

Fracking

Liquefied natural gas

http://www.youtube.com/watch?v=2Roo7oowwbU

TREND Global village

Marshall McLuhan

Marshall McLuhan (1962)

http://www.youtube.com/watch?v=K8J6uEUXlR0

85% vrouwen

Irriteren zich aan hun Facebook vrienden...

40% van Amerikaanse

scheidingspapieren
bevat het woord Facebook

56 wetten aangepast vanwege Facebook acties

2,065,237,338pageviews 34,879,881unique visitors 16 minutes average time on site

TREND Tribes

TREND Singularity

The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn and relearn.
Alvin Toffler Rethinking the Future

Remco Bron
remcobron.com @remcobron

remcobron.com yubby.com incrowdapp.net marketingfacts.nl corporateporting.com leafplan.nl somanygadgets.nl newmediabrains.com