EMBA 257: Entreprenuership/New Venture iTrainer Fitness, LLC Feasibility Plan Robert P. Ellentuck The George Washington University School of Business George T. Solomon, DBACOPYRIGHT © 2011 ALLRIGHTS RESERVED ROBERT P. ELLENTUCK ‘THE COPYRIGHT HOLDER EXPRESSLY PROHIBITS ANY AND ALL COPYING, FAXING, SCANNING, XEROXING, REPRODUCING, TRANSMISSION, DISSEMINATION, FORWARDING, PRINTING, SUBMISSION (EITHER ELECTRONIC ALLY OF OF A SCANNED OR OTHERWISE REPRODUCED COPY, OR OF THE ORIGINAL COPYRIGHTED MATERIAL, A COPY OF THE COPYRIGHTED MATERIAL, OR OF A PORTION OF THE OFIGINAL OR COPIED COPYRIGHTED MATERIAL), OR ANY AND ALL OTHER ACTIONS. ELECTRONIC OF OTHERWISE, OF ANY PORTION (OF THIS COPYRIGHTED MATERIAL OF THE ENTIRE COPYRIGHTED MATERIAL, WHICH MAY IN ANY WAY VIOLATE. ‘THE FIGHTS OF THE COPYRIGHT HOLDER, SUCH PROHIBITION INCLUDES THE ORIGINAL COPYRIGHTED MATERIAL, A COPY OF THE ORIGINAL COPYRIGHTED MATERIAL, A PORTION OF THE ORIGINAL COPYRIGHTED MATERIAL, A PORTION OF THE COPIED COPYRIGHTED MATERIAL, AN ELECTRONIC VERSION OF THE COPYRIGHTED MATERIAL, OR ANY OTHER POTENTIAL VERSION OF THE COPYRIGHTED MATERIAL (WHETHER ‘THE TECHNOLOGY EXISTS AS OF THE COPYRIGHT DATE, OF IS YET TO BE INVENTED). THIS PROHIBITION BQ@LICITLY EXTENDS TO ALL OF THE ABOVE ACTIONS, BUT IS INNO WAY LIMITED TO THEM ANY USE OF THE COPYRIGHTED MATERIAL, IN ANY MANNER, CAN ONLY BE WITH THE PRIOR CONSENT AND AUTHORIZATION ‘THAT IS BOTH WRITTEN AND EXECUTED BY THE COPYRIGHT HOLDER AND THE OTHER PARTY, RELATING SPECIFICALLY TO THIS COPYRIGHTED MATERIAL THIS COPYRIGHT, AND ALL OF THE PROTECTIONS THAT IT AFFORDS THE COPYRIGHT HOLDER EXPLICITLY EXTEND TO ANY COPYRIGHTED MATERIAL, IMAGE, FILE,D ATA, OR ANY OTHER ATTACHMENT IN ANY FORM, ELECTRONIC, PRINTED, OF IN ANY OTHER FORMAT, THAT ARE ATTACHED TO THIS COPYRIGHTED MATERIAL IN ANY MANNER OR FORM, AND TO WHICH THE COPYRIGHT HOLDER HOLDS OF Is ELIGIBLE, UNDER THE WIDEST POSSIELE INTERPRETATION, TO HOLD A COPYRIGHT TO. ‘THE INTERPRETATION OF THE COPYRIGHT HOLDER'S RIGHTS SHALL BE AS BROAD AS THE LAW ALLOWS, AND IN No WAY SHALL BE LIMITED BY THE RIGHT OR RESTRICTION NOT BEING STATED. THE COPYRIGHT SHALL ‘ALSO EXTEND TO ALL FUTURE PROTECTIONS, AS THEY BECOME AVAILABLE, THIS COPYRIGHT IS IN NO WAY INTENDED TO INFRINGE ON THE RIGHTS OF ANY OTHER PARTY.TABLE OF CONTENTS EXECUTIVE SUMMARY A. STATEMENT OF PURPOSE B. PRODUCT / SERVICE DESCRIPTION ©. MARKET OVERVIEW, D. PRODUCT DIFFERENTIATION E. VALUE PROPOSITION MARKET DATA A. TARGET MARKET DEMOGRAPHICS. B. SOCIAL VALUES / LIFESTYLES. ©. COMPETITION MARKET PLAN. A. PRODUCTS AND SERVICES. COMPETITIVE ADVANTAGE PROMOTIONAL STRATEGY PRICING STRATEGY Boa e GROWTH STRATEGY Internal Strategic Growth, External Strategic Growth, IMPLEMENTATION PLAN, A. PERSONNEL ‘Management Team, Staff Board of Advisors B. OPERATIONS ©. LEGAL ISSUES SWOT ANALYSIS A. CRITICAL RISKS / BARRIERS TO ENTRY. B. SWOT ANALYSIS. FINANCIAL PLAN, A. START-UP COSTS Sources of Funding, Applications of Funding 31 40 a2 a2 a2 43 aa 45 45 45 46 46 46 46 ar ar 48 48 48 a9 20 20 20 20