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BUSINESS PLAN
WBB10102 Technopreneurship
(Semester January 2013)
This report format is only to be used for the coursework of WBB10102 Technopreneurship under the guidance of the subject lecturer, Shahrinaz Ismail (MIIT).
CONFIDENTI AL
Contents
Section 1.0 EXECUTIVE SUMMARY. Section 2.0 INTRODUCTION TO THE COMPANY. 2.1 Company Background.. 2.2 Business Project Background.. 2.2.1 Technical Aspect: Product/ Service/Technology Overview 2.2.2 Products or Services Offered 2.2.3 Market Needs (Demand) 2.2.4 Degree of Innovation 2.2.5 Feasibility and Profitability 2.2.6 Core Technologies 2.2.7 Current Development or R&D Status 2.2.8 Product Strategy for Current or Future Products 2.2.9 Intellectual Property 2.3 Project Location. 2.4 Factory Building. 2.5 Machine/Vehicle/Equipment 2.5.1 Existing Machine/Vehicle/Equipment 2.5.2 Proposed Machine/Vehicle/Equipment 2.6 Current Capacity and Projection Capacity. 2.7 Raw Material/Others important input.. 2.8 Production Process 2.9 Quality Control and Pollution. 2.10 Technology Transfer 2.11 Gantt Chart Section 3.0 MARKETING PROGRAM 3.1 General Marketing Aspect 3.2 Target Market. 3.3 Benefits and Customer Value.. 3.4 Main Competitors... 3.5 SWOT Analysis...... 3.6 Growth Strategies to Compete the Competitors... Section 4.0 MANAGEMENT TEAM 4.1 Company Organisation. 4.2 Directors name and background 4.3 Main Staff name and background 4.4 Justification on Management Team... Section 5.0 FINANCIAL PROJECTION. 5.1 Financial Overview. 5.2 Financial Justification.... Section 6.0 CONCLUSION.. Section 7.0 APPENDICES... 7 7 7 6 5 1 1
This report format is only to be used for the coursework of WBB10102 Technopreneurship under the guidance of the subject lecturer, Shahrinaz Ismail (MIIT).
CONFIDENTI AL
Section 1.0 EXECUTIVE SUMMARY The business description, product or service, the value to the customer, the relevant markets, competition, operations, risk/opportunities, management expertise, financial and capital requirements, source of fund, used fund and Possible return on investment.
The reader should be able to read and comprehend the summary in ten minutes. (The summary, between one or three pages length) ___________________________________________________ Section 2.0 INTRODUCTION TO THE COMPANY 2. 1 C o m p a n y B a c k g r o u n d
No.
companys name, Vision and Mission percentage of Bumiputras share, date of registration, date of operation, companys registration number, correspondence address, telephone number, type of industry, authorized capital, paid-up capital,
Name & IC No. Position Share Value RM 000 % Shareholder status NB B
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This report format is only to be used for the coursework of WBB10102 Technopreneurship under the guidance of the subject lecturer, Shahrinaz Ismail (MIIT).
CONFIDENTI AL
Figure 2.2 Companys other liabilities (Note: Please choose information whichever are relevant to your business) 2.2 Business Project Background 2.2.1 Technical Aspect: Product/Service/Technology Overview
a) Main product and future product. b) Special specification of the product, characteristic
of the product, the shape and packaging. (Products photo) c) The strength and the uniqueness of the product. 2.2.2 2.2.3 2.2.4 2.2.5 2.2.6 2.2.7 2.2.8 2.2.9 Product or Service Offered Market Needs (Demand) Degree of Innovation Feasibility and Profitability Core Technologies Current Development or R&D Status Product Strategy for Current or Future Products Intellectual Property
Location (Location map) (Appendix) Area and land status. (Land Title)(Appendix) Price comparison if your company wanted to purchase the property. If rental give a copy of tenancy agreement. (Appendix)
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This report format is only to be used for the coursework of WBB10102 Technopreneurship under the guidance of the subject lecturer, Shahrinaz Ismail (MIIT).
CONFIDENTI AL
Type of existing building and new building company wanted to built or purchase. (Bricks or wood material used) Area, building status (Layout plan) Development cost and cost comparison (at least 3 comparison) (Appendix) Contractor or developer name and their experience. Gantt chart. If rental give a copy of tenancy agreement. (Appendix) 2.5.1 Existing Machine/Vehicle/Equipment
Quantity Capacity % of current usage Purchased price (RM) Types of financing
Figure 2.4 Proposed Machineries/Vehicle/Equipment Give justification of the new proposed machine/vehicle/ equipment. Why your company choose the machine (supplier background, technical support, pricing comparison, name of other company using the same machine. Company experience on the machine if any or suppliers) 2.6 Current Capacity and Projection Capacity a) Current capacity and justification projected capacity. b) Theoretical capacity, percentage of usage proposed and projected quantities to be produced in 5 years time.
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This report format is only to be used for the coursework of WBB10102 Technopreneurship under the guidance of the subject lecturer, Shahrinaz Ismail (MIIT).
CONFIDENTI AL
Type
Total (RM)
Total
Figure 2.5 Raw Material Requirement Give justification cost per unit and resources of raw material (import/domestic/recycle). Overall raw material status and suppliers capability, price fluctuation and threat) 2.8 Production Process
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This report format is only to be used for the coursework of WBB10102 Technopreneurship under the guidance of the subject lecturer, Shahrinaz Ismail (MIIT).
CONFIDENTI AL
2.9 Quality Control and Pollution 2.10 Technology Transfer 2.11 Gantt Chart
a) Quality control management system. b) Department of Environment (DOE) procedure and regulation required (if necessary) Technology supplier, term and condition in agreement.
Start from the date approved Figure 2.7 Gantt Chart ___________________________________________________
Section 3.0 MARKETING PROGRAM 3.1 General Marketing Aspect a) Type and development of industry, b) Main user. c) Concurrent size of demand, 5 years forecast. d) Supply status (import and domestic) for the past 3 years and current. a) Target market and basic selection, b) List of customer.
Customers Name & Address Requirement per year (unit) Supply by applicant (unit) Market duration Market Value (RM)
Total
Figure 3.1 List of Customer 3.3 Benefits and Customer Value 3.4 Main Competitors Details of unique selling points; what makes your product differ from others that are currently, or will be in the market. Discuss the function of your product/services and the value from which the customer will gain.
Name & location Brand Annual Production (Unit) % Market share
Total
Figure 3.2 Competitors Competitor background, operation date, capacity, pricing, performance and their expansion planning.
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This report format is only to be used for the coursework of WBB10102 Technopreneurship under the guidance of the subject lecturer, Shahrinaz Ismail (MIIT).
CONFIDENTI AL
Figure 3.3 SWOT Diagram 3.6 Growth Strategies to Compete with Competitors Strategies may involve aspects like quality, packaging, pricing, distribution, promotion, credit terms, services, design or branding. Example of technology and product development strategies: - To have flawless mobilization - To rapidly deploy the system integration - To invest consistently in potential experts - To exploit the ready infrastructure - To work towards development - To exploit the database ___________________________________________________
Figure 4.1 Organization Chart 4.2 Directors Name and Background a) Name b) Age c) Qualification, d) experience, e) Share hold from other company, value and percentage of ownership. f) Net asset value, g) Specialization. (Appendix) a) Name b) Age
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This report format is only to be used for the coursework of WBB10102 Technopreneurship under the guidance of the subject lecturer, Shahrinaz Ismail (MIIT).
CONFIDENTI AL
Background
c) Qualification d) Experience e) Share hold from other company, value and percentage of ownership. f) Net asset value, g) Specialization. h) Number of permanent workers and contract workers. (Appendix) Explain the credibility of the management team to run the business.
___________________________________________________ Section 5.0 FINANCIAL PROJECTION 5.1 Financial Overview For convenience, you are suggested to use the sample financial template given to you. These includes: 1 2 3 4 5 6 1. P&L projections for 3 years (in RM) 2. Cash flow projections for 3 years (in RM) 3. Performa Balance Sheet for 3 years (in RM) 4. Major capital requirements or expenditure 5. Breakdown of sales (in detail) 6. Breakdown of R&D expenditure in detail 7 7. Last 3 Years Revenue and Profit after tax (should your company already been in operation the last 3 years) (Appendix) 5.2 Financial Justification Financial Qs to consider, or key questions that can be observed: How will your revenues and expenses develop? What assumptions underlie your financial planning? What sources of capital are available to you to sustain operations? How will you realize profits? What can an investor expect should they invest in your company? ________________________________________________ Section 6.0 CONCLUSION State the strength and potential of the project. Project risk and solution to overcome the risk. Everything else that you wish to include. ___________________________________________________ Section 7.0 APPENDICES
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This report format is only to be used for the coursework of WBB10102 Technopreneurship under the guidance of the subject lecturer, Shahrinaz Ismail (MIIT).
CONFIDENTI AL
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This report format is only to be used for the coursework of WBB10102 Technopreneurship under the guidance of the subject lecturer, Shahrinaz Ismail (MIIT).