Professional Documents
Culture Documents
, Coimbatore
What is Customer
• A customer is not dependent on us. .. We are dependent on him..
• A Customer is not an interruption of our work. He is her purpose if it we
are not doing a favour by giving us the opportunity to do so.
CONSUMER PREFERENCE OF TVS MOTORCYCLE A.SUKUMAR., M.Com., M.Phil., Coimbatore
Brand
A brand is name, term symbol or design to identify the goods or service
and to differentials them those of the competitions. A brand identifies the
products for a buyer.
Brand name
A brand name consists of words, letter and 10% numbers which may be
vocalized and refers to products.
CONSUMER PREFERENCE OF TVS MOTORCYCLE A.SUKUMAR., M.Com., M.Phil., Coimbatore
Brand equity
Brand equity is what marketing is all about and maintains it is probably the
most important task for any company.
It is identity that includes al the assets that you build around a product to
convert it into a head brand. After all the customer buys brands products.
Brand image
Every brand image is partially designed formal product image the product
image relates to the fundamental aims and satisfied with the consumers find in a
particulars product. Brand image and product image must conform to each other
in the long run.
Brand preference
Brand preference means liking at one brand rather than another. In other
words, brand preference is “ The prior right, favored position, better liking given
to a particular brand of product.
Consumer behavior
According to Webster, “ buyer behavior is all phychological, social and
physical behavior of potential customer as they became aware of evaluate
purchase consumer and tell other people about products and services.
Buyer behavior emphasis that this behavior is both individual process and
group processes. If follows the buyer from awarness through to post purchase
evaluation. It includes communication purchasing, and consumption behavior.
Consumer behavior helps as to under stand the purchase behavior and preference
of different consumers.
Manufactures and service companies who brand their products must choose
which brand names to use. Four strategies are available.
CONSUMER PREFERENCE OF TVS MOTORCYCLE A.SUKUMAR., M.Com., M.Phil., Coimbatore
Individual names.
Blanket family names.
Separate family names for all products.
Corporate name combined with individual product names.
Once a company decides on its brands name strategy it faces the task of
choosing a specific brand name. The company could choose the name of a
person location quality, lifestyle or an artificial name. companies need to
periodically audit their brands strengths and weaknesses companies will
occasionally discover hat it may have to reposition the brand because of
changing customer preference or new competitors.
CONSUMER PREFERENCE OF TVS MOTORCYCLE A.SUKUMAR., M.Com., M.Phil., Coimbatore
usually air-cooled and range from 25 to 250 cubic cm (1.5 to 15 cubic inches) in
The automobile was the reply to the 19th-century dream of self-propelling the
cylinder gasoline engine mounted between two steerable front wheels and
small, centrally mounted spark ignition engines. There was then felt the need for
reliable constructions. This led to road trial tests and competition between
manufacturers. Tourist Trophy (TT) races were held on the Isle of Man in 1907
as reliability or endurance races. Such were the proving ground for many new
Two-wheelers owe their descent to the "safety" bicycle, i.e., bicycles with front
and rear wheels of the same size, with a pedal crank mechanism to drive the rear
wheel. Those bicycles, in turn descended from high-wheel bicycles. The high-
wheelers descended from an early type of pushbike, without pedals, propelled by
the rider's feet pushing against the ground. These appeared around 1800, used
iron-banded wagon wheels, and were called "bone-crushers," both for their
jarring ride, and their tendency to toss their riders.
Gottlieb Daimler (who later teamed up with Karl Benz to form the Daimler-Benz
Corporation) is credited with building the first motorcycle in 1885, one wheel in
the front and one in the back, although it had a smaller spring-loaded outrigger
wheel on each side. It was constructed mostly of wood, the wheels were of the
iron-banded wooden-spoked wagon-type, it definitely had a "bone-crusher"
chassis!
One such machine was demonstrated at fairs and circuses in the eastern US
in 1867. This was built by one Sylvester Howard Roper of Roxbury,
Massachusetts. There is an existing example of a Roper machine, dated 1869. A
charcoal-fired two-cylinder engine, whose connecting rods directly drive a crank
on the rear wheel, powers it. This machine predates the invention of the safety
bicycle by many years, so its chassis is also based on the "bone-crusher" bike.
ORIGIN OF MOTOR-SCOOTERS
Edward Butler, an Englishman, built the first motor tricycle in 1884. The first
Bad Cannstatt, Germany, in 1885. The first practical engines and motorcycles
were designed by the French and Belgians, followed by British, German, Italian,
The popularity of the vehicle grew, especially after 1910. During World War I
the motorcycle was used by all branches of the armed forces in Europe,
principally for dispatching. After the war it enjoyed a sport vogue until the
motorcycles lasted into the late 20th century, with the vehicle being used for
parts of the United States led to the development during the 1950s of a new type
centimeter machine with simple controls and low initial cost, it was largely free
The more sophisticated motor scooter originated in Italy soon after World War
competition from West Germany, France, Austria, and Britain, the Italian
scooters maintained the lead in the diminishing market. The scooter has small
the frame. Power units are placed low and close to the rear wheel, which is
driven by bevel gearing or chain. Capacities vary from 50 to 225 cubic cm, and
INITIAL HIT
Most of the development during this earliest of eras
concentrated on three and four-wheeled designs, since it was complex enough to
get the machines running without having to worry about them falling over. The
next really notable two-wheeler was the Millet of 1892. It used a 5-cylinder
engine built as the hub of its rear wheel. The cylinders rotated with the wheel, and
its crankshaft constituted the rear axle.
The first really successful production two-wheeler though, was the Hildebrand &
Wolfmueller, patented in Munich in 1894. It had a step-through frame, with its
fuel tank mounted on the downtube. The engine was a parallel twin, mounted low
on the frame, with its cylinders going fore-and-aft. The connecting rods
connected directly to a crank on the rear axle, and instead of using heavy
flywheels for energy storage between cylinder-firing, it used a pair of stout elastic
bands, one on each side outboard of the cylinders, to help out on the compression
strokes. It was water-cooled, and had a water tank/radiator built into the top of the
rear fender.
In 1895, the French firm of DeDion-Buton built an engine that was to make the
mass production and common use of motorcycles possible. It was a small, light,
high revving four-stroke single, and used battery-and-coil ignition, doing away
with the troublesome hot-tube. Bore and stroke figures of 50mm by 70mm gave a
displacement of 138cc. A total loss lubrication system was employed to drip oil
into the crankcase through a metering valve, which then sloshed around to
lubricate and cool components before dumping it on the ground via a breather.
DeDion-Buton used this 1/2 horsepower powerplant in roadgoing trikes, but the
engine was copied and used by everybody, including Indian and Harley-Davidson
CONSUMER PREFERENCE OF TVS MOTORCYCLE A.SUKUMAR., M.Com., M.Phil., Coimbatore
in the U.S. Although a gentleman named Pennington built some machines around
1895 (it's uncertain whether any of them actually ran), the first US production
motorcycle was the Orient-Aster, built by the Metz Company in Waltham,
Massachusetts in 1898. It used an Aster engine that was a French-built copy of
the DeDion-Buton, and predated Indian (1901) by three years, and Harley-
Davidson (1902) by four.
CONSUMER PREFERENCE OF TVS MOTORCYCLE A.SUKUMAR., M.Com., M.Phil., Coimbatore
TVS Group
TVS group was established in 1911 as a bus service in Madurai by Late
Shri. TVS Sundram Iyangar. After some years of services they started automobile
company with limited capital TVS motors is a gusty performer. It is declared a
splendid result for quality for the financial year 2002. It is the first year post
separation with Suzuki but the company just surprised its critics though its
excellent performance.
show room Chennai) the company had invested to 70 crosses on the project and
has been amply rewarded. The products has been a huge hit given its high
mileage and competitive pricing coupled with a higher cc engine for its class.
Primary objectives
To find out the factors behind the customer preference for TVS two
wheelers.
Secondary objectives
1. To know the awarness about TVS vehicles among the vehicles users.
2. To find out the opinion of the respondents regarding TVS vehicles, like
cost price, mileage, maintenance cost and gear opinion of their vehicles.
3. To study the importance criteria the consumer looks for the product
performance.
4. To analyze the service rendered and level of consumer satisfaction through
delivery process.
CONSUMER PREFERENCE OF TVS MOTORCYCLE A.SUKUMAR., M.Com., M.Phil., Coimbatore
RESEARCH METHODOLOGY
Meaning of research
Research is common parlance refers to a search for knowledge. Once can
also define research as a scientific and systematic search for pertinent information
on a specific topic. In fact research is an art of science investigation.
Definition
The advances learners dictionary of current English lays down the meaning
of research as “ a careful investigation or inquiry through search for new facts in
any branch of knowledge.
REDMAN and MORY define research as “a systematical effort to gain
new knowledge”.
Research design
The research design is the determination and statement of general research
approach of strategy adopted for the particular product. It is the heart of the
planning which the design adheres to the research objected which will ensure that
the needs will be served.
Descriptive adoptive has been followed in the study as it is invested to
produce accurate descriptive of various relevant to the decision faced without
demonstrating that some relationship exist with in variable. It is used to measure
the behavior variables of people of subject who are under the study.
CONSUMER PREFERENCE OF TVS MOTORCYCLE A.SUKUMAR., M.Com., M.Phil., Coimbatore
Primary data
The primary data has been collected by conducting direct interview using
structured questionnaire.
Secondary data
The secondary data are collected from books, journals, company records
internet.
Analysis
Analysis is done on the basis of sample percentage and statistical analysis.
Sampling technique
There are two sampling techniques. They are probability sampling non
probability sampling. In this study the research had adopted convenient sampling.
Sampling size
Sampling size taken from the study is 130 respondents.
Statistical tools used
1. simple Percentage Analysis
2. Chi –Square test.
3.
CONSUMER PREFERENCE OF TVS MOTORCYCLE A.SUKUMAR., M.Com., M.Phil., Coimbatore
Where,
R - Number of rows
C - Number of columns.
CONSUMER PREFERENCE OF TVS MOTORCYCLE A.SUKUMAR., M.Com., M.Phil., Coimbatore
1. This study is limited to Coimbatore city and therefore the findings of the
study cannot it be extended to other areas.
2. The samples have been collected from the limited number of respondents.
3. Time achieve is considered inadequate to conduct such survey.
4. The result of the study may not be generalized to all.
5. Some of the respondents were non co-operative.
CONSUMER PREFERENCE OF TVS MOTORCYCLE A.SUKUMAR., M.Com., M.Phil., Coimbatore
TABLE NO.1
Interpretation
The above table show that 42%of the respondents are between the
age group of 20-30, 28% of the respondents between the age 30-40, 19% of
the respondents between the age 40-50, 11% of the respondents between
the age 50-60.
CONSUMER PREFERENCE OF TVS MOTORCYCLE A.SUKUMAR., M.Com., M.Phil., Coimbatore
CHART NO -1
REGARDING THE AGE GROUP OF THE RESPONDENTS
45
40
35
30
Percentage
25 20-30
30-40
20 40-50
50-60
15
10
0
Particulars
CONSUMER PREFERENCE OF TVS MOTORCYCLE A.SUKUMAR., M.Com., M.Phil., Coimbatore
TABLE NO.2
occupation No. of %
respondents
Private employee 75 58
Government employee 15 11
Business man 20 15
Students 10 8
others 10 8
Total 130 100
Interpretation
From the above table it can be analysis that above 58% of the
respondents are occupied in private employee, 15% of the respondents are
business man, 11% of the respondents are government employees, , 8% of
the respondents students,8% of the respondents others.
CONSUMER PREFERENCE OF TVS MOTORCYCLE A.SUKUMAR., M.Com., M.Phil., Coimbatore
CHART NO - 2.
CHART REGARDING THE OCCUPATION OF THE
RESPONDENTS
60
50
40
Percentage
Private employee
Government employee
30 Business man
Students
Others
20
10
0
Particulars
CONSUMER PREFERENCE OF TVS MOTORCYCLE A.SUKUMAR., M.Com., M.Phil., Coimbatore
TABLE NO.3
Interpretation
The above table shows that 50% of the respondents have a 2-3
family members using the vehicle. 38% of the respondents have a 4-6
family members, 8% of the respondents have a 1-2 family members using
the vehicle, 4% of the respondents have a 6 and above family members.
CONSUMER PREFERENCE OF TVS MOTORCYCLE A.SUKUMAR., M.Com., M.Phil., Coimbatore
CHART NO- 3
CHART REGARDING THE NUMBER OF FAMILY MEMBERS
60
50
40
1to2
Percentage
2to4
30
4to6
6 and above
20
10
0
Particulars
CONSUMER PREFERENCE OF TVS MOTORCYCLE A.SUKUMAR., M.Com., M.Phil., Coimbatore
TABLE NO.4
Interpretation
The above table shown that 34% of the respondents have a monthly
income up to 3000-5000, 28% of the respondents have a monthly income
5001-7000, 21% of respondents have a monthly income 7001-9000. 17%
of the respondents have a monthly income 9000 above.
CONSUMER PREFERENCE OF TVS MOTORCYCLE A.SUKUMAR., M.Com., M.Phil., Coimbatore
CHART NO - 4
CHART REGARDING THE MONTHLY INCOME OF THE
RESPONDENTS
9000 above
Particulars
7001-9000
5001-7000
3000-5000
0 10 20 30 40
Percentage
CONSUMER PREFERENCE OF TVS MOTORCYCLE A.SUKUMAR., M.Com., M.Phil., Coimbatore
TABLE NO.5
Interpretation
The above table shows that 39% of the respondents prefer TVS
MAX R100, 26% of the respondents prefer TVS victor, 22% of the
respondents prefer TVS star city , 13% of the respondents prefer TVS
apache.
CONSUMER PREFERENCE OF TVS MOTORCYCLE A.SUKUMAR., M.Com., M.Phil., Coimbatore
CHART NO – 5
CHART REGARDING THE MOST PREFERRED MODEL IN TVS
BY THE RESPONDENTS
40
35
30
25
Percentage
20
15
10
0
Particulars
TABLE NO.6
TABLE SHOWING THE MODE OF PURCHASE BY THE
RESPONDENTS
Particulars No. of %
respondents
Loan 91 70
Cash 39 30
Interpretation
The above table shows that 70% of the respondents have resorted to
loan, 30% of the respondents have resorted to cash.
CONSUMER PREFERENCE OF TVS MOTORCYCLE A.SUKUMAR., M.Com., M.Phil., Coimbatore
CHART NO - 6
CHART REGARDING MODE OF PURCHASE BY THE
RESPONDENTS.
CONSUMER PREFERENCE OF TVS MOTORCYCLE A.SUKUMAR., M.Com., M.Phil., Coimbatore
TABLE NO.7
TABLE SHOWING THE MILEAGE PERFORMANCE OF THE
VEHICLE USED BY THE RESPONDENTS.
Particulars No. of %
respondents
50-60 59 45
60-70 38 29
70-80 20 16
80 and above 13 10
Total 130 100
Interpretation
The above table shows that about 45% of the respondents are getting
a mileage of above 50-60 kilometers, 29% of the respondents are a getting
a mileage of 60-70, 16% of the respondents are getting a mileage of 70-80,
10% of the respondents are getting a mileage 80 and above.
CONSUMER PREFERENCE OF TVS MOTORCYCLE A.SUKUMAR., M.Com., M.Phil., Coimbatore
CHART NO - 7
CHART REGARDING THE MILEAGE PERFORMANCE OF THE
VEHICLE USED BY THE RESPONDENTS
45
40
35
30
Percentage
25 50-60
60-70
20 70-80
80 and above
15
10
0
Particulars
CONSUMER PREFERENCE OF TVS MOTORCYCLE A.SUKUMAR., M.Com., M.Phil., Coimbatore
TABLE NO.8
Particular No of %
responden
ts
Television 58 45
Newspaper 38 29
Magazine 20 15
Banners 14 11
Total 130 100
Interpretation
The above table shows that about 45% of the respondents have seen
the TVS vehicles is advertisement on Television. 29% of the respondents
have seen through newspaper. 15% of the respondents have seen through
magazine. 11% of the respondents have seen through banners.
CONSUMER PREFERENCE OF TVS MOTORCYCLE A.SUKUMAR., M.Com., M.Phil., Coimbatore
CHART NO – 8
45
40
35
30
Percentage
25 Television
Newspaper
20 Magazine
Banners
15
10
0
Particulars
CONSUMER PREFERENCE OF TVS MOTORCYCLE A.SUKUMAR., M.Com., M.Phil., Coimbatore
TABLE NO.9
TABLE SHOWING THE MAINTENANCE COST BY THE
RESPONDENTS PER MONTH.
Interpretation
The above table indicated that about 60% of the respondents are
incurring maintenance cost of Rs. 1000, 25% of the respondents are
incurring maintenance cost of Rs.2000, 9% of the respondents are incurring
maintenance cost of Rs. 3000, 6% of the respondents are incurring
maintenance cost 4000 and above.
CONSUMER PREFERENCE OF TVS MOTORCYCLE A.SUKUMAR., M.Com., M.Phil., Coimbatore
CHART NO - 9
CHART REGARDING THE MAINTENANCE COST BY THE
RESPONDENTS PER MONTH
70
60
50 1000
Percentage
40 2000
3000
30
10
0
Particulars
CONSUMER PREFERENCE OF TVS MOTORCYCLE A.SUKUMAR., M.Com., M.Phil., Coimbatore
TABLE NO.10
TABLE SHOWING THE PURPOSE OF THE VEHICLE USED BY THE
RESPONDENTS.
Particulars No. of %
respondents
Official 55 42
Personal 75 58
Total 130 100
Interpretation
The above table shows that 58% of the respondents are using the
vehicle for personnel use. 42% of the respondents are using the vehicle for
official use.
CONSUMER PREFERENCE OF TVS MOTORCYCLE A.SUKUMAR., M.Com., M.Phil., Coimbatore
CHART NO - 10
CHART REGARDING THE PURPOSE OF THE VEHICLE USED BY
THE RESPONDENTS
60
50
40
Percentage
30 Official
Personal
20
10
0
Particulars
CONSUMER PREFERENCE OF TVS MOTORCYCLE A.SUKUMAR., M.Com., M.Phil., Coimbatore
TABLE NO.11
Particulars No. of %
respondents
0-1 years 17 13
1-2 years 26 20
2-3 years 36 28
3 years & above 51 39
Total 130 100
Interpretation
The above table shows that 39% of the respondents are using the
vehicle for 3 years and above, 28% of the respondents are using 2-3 years,
20% of the respondents are using 1-2 years, 13% of the respondents are
using below 1 year.
CONSUMER PREFERENCE OF TVS MOTORCYCLE A.SUKUMAR., M.Com., M.Phil., Coimbatore
CHART NO - 11
CHART REGARDING THE USAGE OF THE VEHICLE BY THE
RESPONDENTS IN YEARS .
40
35
30
25
Percentage
0-1 years
20 1-2 years
2-3 years
15 3 years & above
10
0
Particulars
CONSUMER PREFERENCE OF TVS MOTORCYCLE A.SUKUMAR., M.Com., M.Phil., Coimbatore
TABLE NO.12
Particulars No. of %
respondents
Excellent 26 20
Good 69 53
Modification 25 19
Poor 10 8
Total 130 100
Interpretation
The above table shows that 53% of the respondents opinion about
the gear system is good. 20% of the respondents opinion was excellent,
19% of the respondents opinion was modification, 8% of the respondents
opinion was poor.
CONSUMER PREFERENCE OF TVS MOTORCYCLE A.SUKUMAR., M.Com., M.Phil., Coimbatore
CHART NO -12
CHART REGARDING GEAR OPINION OF THE RESPONDENTS
8 20
19
53
TABLE NO.13
TABLE SHOWING REASON FOR PURCHASE OF THE MODEL
Particulars No. of %
respondents
Comfort 60 46
Style 28 22
Mileage 37 28
Advertisement 5 4
Total 130 100
Interpretation
The above table shows that 46% of the respondents feel that comport
is the reason for purchase model, 28% of the respondents feel that mileage,
22% of the respondents feel that style, 4% of the respondents feel that
advertisement.
CONSUMER PREFERENCE OF TVS MOTORCYCLE A.SUKUMAR., M.Com., M.Phil., Coimbatore
CHART NO -13
CHART REGARDING THE REASON FOR PURCHASE OF THE MODEL
50
45
40
35
30
Percentage
25
20
15
10
5
0
Particulars
TABLE NO.14
TABLE SHOWING THE COST OF VEHICLE
Particulars No. of %
respondents
High 37 28
Moderate 66 51
Low 27 21
Total 130 100
Interpretation
The above table indicates that 51% of the respondents feel that
moderate the cost of vehicle. 28% of the respondents feel that high, 21% of
the respondents feel that low.
CONSUMER PREFERENCE OF TVS MOTORCYCLE A.SUKUMAR., M.Com., M.Phil., Coimbatore
CHART NO -14
CHART REGARDING COST OF THE VEHICLE
60
50
40
Percentage
30
20
10
0
Particulars
TABLE NO.15
TABLE SHOWING THE WARRANTY PERIOD
Particulars No. of %
respondents
Yes 112 86
No 18 14
Total 130 100
Interpretation
The above table we can inter that about 86% of the respondents are
feeling that the warranty period is helpful, 14% of the respondents are
feeling that did not get the warranty period.
CONSUMER PREFERENCE OF TVS MOTORCYCLE A.SUKUMAR., M.Com., M.Phil., Coimbatore
CHART NO - 15
CHART REGARDING THE WARRANTY PERIOD
14
86
Particulars
Yes No
CONSUMER PREFERENCE OF TVS MOTORCYCLE A.SUKUMAR., M.Com., M.Phil., Coimbatore
TABLE NO.16
Particulars No. of %
respondents
0-1 hour 12 9
1-2 hour 28 22
2-3 hour 55 42
more than 3 hours 35 27
Total 130 100
Interpretation
The above table shows that 42% of the respondents are using the
vehicle for a day 2-3 hours, 27% of the respondents are using the vehicle
for a day more than 3 hours, 22% of the respondents are using the vehicle
for a day 1-2 hours, 9% of the respondents are using the vehicle below 1
hours per day.
CONSUMER PREFERENCE OF TVS MOTORCYCLE A.SUKUMAR., M.Com., M.Phil., Coimbatore
CHART NO - 16
CHART REGARDING USING THE VEHICLE FOR HOW MANY HOUR A
DAY
45
40
35
30
Percentage
25 0-1 hour
1-2 hour
20 2-3 hour
more than 3 hours
15
10
0
Particulars
CONSUMER PREFERENCE OF TVS MOTORCYCLE A.SUKUMAR., M.Com., M.Phil., Coimbatore
TABLE NO.17
Particulars No. of %
respondents
satisfied 105 81
dissatisfied 25 19
Total 130 100
Interpretation
The above the table shows that 81% of the respondents are satisfied
with the spare parts availability with the local dealers 25% of the
respondent are dissatisfied.
CONSUMER PREFERENCE OF TVS MOTORCYCLE A.SUKUMAR., M.Com., M.Phil., Coimbatore
CHART NO -17
CHART REGARDING THE SPARE PARTS AVAILABILITY WITH THE
LOCAL DEALERS
90
80
70
60
Percentage
50
satisfied
40 dissatisfied
30
20
10
0
Particulars
CONSUMER PREFERENCE OF TVS MOTORCYCLE A.SUKUMAR., M.Com., M.Phil., Coimbatore
TABLE NO.18
TABLE SHOWING THE LEVEL OF SATISFACTION OF THE
RESPONDENT WITH AFTER SALES AND SERVICE.
Particulars No. of respondents %
Highly satisfied 73 56
satisfied 39 30
Dis-satisfied 11 9
Highly dis-satisfied 7 5
Total 130 100
Interpretation
The above table shows that 56% of the respondents are highly
satisfied with the after sales and service, 30% of the respondents are
satisfied, 9% of the respondents are dis satisfied, 5% of the respondents
highly dis satisfied.
CONSUMER PREFERENCE OF TVS MOTORCYCLE A.SUKUMAR., M.Com., M.Phil., Coimbatore
CHART NO -18
CHART REGARDING THE LEVEL OF SATISFACTION OF THE
RESPONDENT WITH AFTER SALES AND SERVICE.
60
50
40
Highly satisfied
Satisfied
30
Dissatisfied
Highly dissatisfied
20
10
0
CONSUMER PREFERENCE OF TVS MOTORCYCLE A.SUKUMAR., M.Com., M.Phil., Coimbatore
TABLE NO.19
Particulars No. of %
respondents
Starting trouble 26 15
Pick up 75 58
Mileage problem 35 27
Battery problem 0 0
Total 130 100
Interpretation
The above table shows that 58% respondents faced pick up problem,
27% of the respondents faced mileage problem, 15% of the respondents
faced starting trouble problem.
CONSUMER PREFERENCE OF TVS MOTORCYCLE A.SUKUMAR., M.Com., M.Phil., Coimbatore
CHART NO - 19
CHART REGARDING THE PROBLEM FACED BY THE RESPONDENTS
70
60
50
40 Starting trouble
Pick up
Mileage problem
30 Battery problem
20
10
0
Partcular
CONSUMER PREFERENCE OF TVS MOTORCYCLE A.SUKUMAR., M.Com., M.Phil., Coimbatore
TABLE NO.20
Interpretation
The above table shows that 51% of the respondents are long riding is
good, 22% of the respondents are long riding is excellent, 16% of the
respondents are long riding is poor, 11% of the respondents are long riding
is wonderful.
CONSUMER PREFERENCE OF TVS MOTORCYCLE A.SUKUMAR., M.Com., M.Phil., Coimbatore
CHART NO - 20
CHART REGARDING THE RESPONDENTS OPINION ABOUT THE
LONG RIDING OF THIS VEHICLE
CONSUMER PREFERENCE OF TVS MOTORCYCLE A.SUKUMAR., M.Com., M.Phil., Coimbatore
60
50
40
Percentage
W onderful
30 Excellent
Good
Poor
20
10
0
Particulars
TABLE NO. 21
CONSUMER PREFERENCE OF TVS MOTORCYCLE A.SUKUMAR., M.Com., M.Phil., Coimbatore
Yes 40 31
No 90 69
Interpretation
The above table shows that 69% of the respondents have no idea to
change the vehicle. 31% of the respondents says to change the vehicle.
CHART NO - 21
CONSUMER PREFERENCE OF TVS MOTORCYCLE A.SUKUMAR., M.Com., M.Phil., Coimbatore
Yes
No
CONSUMER PREFERENCE OF TVS MOTORCYCLE A.SUKUMAR., M.Com., M.Phil., Coimbatore
TABLE NO. 22
TABLE SHOWING THE RESPONDENTS ALTERNATIVE
PREFERENCE
Particulars No. of respondents %
Honda 5 4
Hero Honda 65 50
Bajaj 40 30
yamaha 20 16
Total 130 100
Interpretation
The above table shows that 50% of the respondents alternative
preference of the vehicle is Hero honda, 30% of the respondents alternative
preference of the vehicle is Bajaj, 16% of the Respondents alternative
preference of the vehicle is Yamaha, 4% of the respondents alternative
preference of the vehicle is Honda.
CONSUMER PREFERENCE OF TVS MOTORCYCLE A.SUKUMAR., M.Com., M.Phil., Coimbatore
CHART NO-22
CHART REGARDING THE RESPONDENTS ALTERNATIVE
PREFERENCE
50
45
40
35
30
Percentage
Honda
25 Hero Honda
Bajaj
20 yamaha
15
10
0
Particulars
CONSUMER PREFERENCE OF TVS MOTORCYCLE A.SUKUMAR., M.Com., M.Phil., Coimbatore
TABLE NO. 23
Particulars No. of %
respondents
Highly satisfied 60 46
Satisfied 31 24
Moderate 26 20
Dissatisfied 13 10
Total 130 100
Interpretation
The above table shows that 46% of the respondents feet that they are
highly satisfied with the overall performance.24% of the respondents feet
that satisfied, 20% of the respondents feet that moderate, 10% of the
respondents feel that they dis-satisfied.
CONSUMER PREFERENCE OF TVS MOTORCYCLE A.SUKUMAR., M.Com., M.Phil., Coimbatore
CHART NO -23
CHART REGARDING THE OVERALL PERFORMANCE OF THE
VEHICLE USED BY THE RESPONDENTS
50
45
40
35
30
Highly satisfied
25 Satisfied
Moderate
20 Dissatisfied
15
10
5
0
Particulars
CONSUMER PREFERENCE OF TVS MOTORCYCLE A.SUKUMAR., M.Com., M.Phil., Coimbatore
Total 51 34 28 17 130
Alternative hypothesis
There is significant difference between age and types of model
chi-square test (x2)=E(O-E)2/E
when
O = observed frequency
E = Expected frequency
R – Number of Rows
C – Number of Columns
10.6237
CONSUMER PREFERENCE OF TVS MOTORCYCLE A.SUKUMAR., M.Com., M.Phil., Coimbatore
Conclusion:
Since the calculated value is less than the table value and hypothesis is
proved so there is no significant relationship between age and types of model. All
the age group of people are satisfied regarding prefer the all the model of
vehicles.
CONSUMER PREFERENCE OF TVS MOTORCYCLE A.SUKUMAR., M.Com., M.Phil., Coimbatore
TEST - 2
Total 91 39 130
Alternative hypothesis
There is significant difference between level of income and mode of
purchase.
CONSUMER PREFERENCE OF TVS MOTORCYCLE A.SUKUMAR., M.Com., M.Phil., Coimbatore
5001 - 7000
Loan 24 26 -2 4 0.1538
Cash 13 11 2 4 0.3636
7001 - 9000
Loan 17 19 -2 4 0.2105
Cash 10 8 2 4 0.5000
2.974
CONSUMER PREFERENCE OF TVS MOTORCYCLE A.SUKUMAR., M.Com., M.Phil., Coimbatore
CONCLUSION
Since the calculated value is less than the table value and our hypothesis is
proved. So there is no significant relationship between income level and mode of
purchase. All the income level people are satisfied regarding mode of purchase.
CONSUMER PREFERENCE OF TVS MOTORCYCLE A.SUKUMAR., M.Com., M.Phil., Coimbatore
FINDINGS
75% of the respondents are using the vehicle for personnel use.
39% of the respondents are using the vehicle for 3 years and above.
66% of the respondents feel that the cost of changed for the vehicle is
moderate.
86% of the respondents are feeling that the warranty period is helpful.
46% of the respondents feel that comfort is the reason for purchasing the
model.
42% of the respondents are using the vehicle for a day 2-3 years.
81% of the respondents are satisfied with the spare parts availability.
CONSUMER PREFERENCE OF TVS MOTORCYCLE A.SUKUMAR., M.Com., M.Phil., Coimbatore
56% of the respondents people are highly satisfied with after sales service
offered by the company.
46% of the respondents feel that they are highly satisfied by the overall
performance of the vehicle.
CONSUMER PREFERENCE OF TVS MOTORCYCLE A.SUKUMAR., M.Com., M.Phil., Coimbatore
SUGGESTIONS
1. The company should maintain the awareness among TVS vehicle users.
2. The company should have maintain the long riding and maintenance cost.
It reduce the cost and increase the mileage and pick-up.
CONCLUSION
The data was collected and consolidated using simple percentage method,
and chi-square analysis, Graphic and charts, tables were used for
representation to achieve the objective of the study.
By and large it was found that most of the consumers are choose on TVS
vehicles because of its low maintenance cost, good model and good long
riding etc. It’s maintained in awareness of the vehicles and improving the
satisfaction level and advertisement.
CONSUMER PREFERENCE OF TVS MOTORCYCLE A.SUKUMAR., M.Com., M.Phil., Coimbatore
BIBLIOGRAPHY
BOOKS
VENKADESWARAN BUBLICATIONS.
WISHAWAV PRAKASHAN.
4.PILLAI .R.S.N
AND
AND SONS.
WEB SITE:
www.tvsmotors.com
CONSUMER PREFERENCE OF TVS MOTORCYCLE A.SUKUMAR., M.Com., M.Phil., Coimbatore
QUESTIONARIE
1. Name :
2. Address :
3. Age
4. Occupation
a. Private employee
b. Government employee
c. Business man
d. Students
e. Others.
d) TVS Apache.
10. What is the media in which you have seen the advertisement of TVS (any
mode)
a) Official b) Personal
a) Yes b) No
19. Are you satisfied with the spare parts available with local dealer?
a) Satisfied b) Dissatisfied
21. What problem you come across while using the vehicle?
22. What is your opinion about the long riding of this vehicle?
a) Yes b) No.
25. How do you feel about the overall performance of this vehicle?