You are on page 1of 21

GEAUX Petrochemicals 100-year anniversary campaign

ELISE GANUCHEAU KRISTINA LAGASSE SARAH LICHTERMAN CAROLINE NAWAS PATRICIA PIROZZI

Research
Winston & Strawn Law Firm W.L. Gore and Associates

International Paper
Metro Bank

Dow Chemical Company

Target Publics
Primary Secondary

Employees Family of employees

Traditional and

nontraditional media

Louisiana residents

Goals
Action-based objective

Acknowledge the presence of GEAUX as the prominent local chemical company that is committed to hiring locally, promoting safety and being environmentally responsible
Take proactive approach to

responding to community project funding by 25% Boost awareness of petrochemical industry to university and college students by 35%

Goals
Awareness-based objective

Build relationship with media outlets to informing the public of the 100year celebration and its events.
Securing placements

in news outlets in all major regions of Louisiana to recognize GEAUXs mission and company successes; Increase employee knowledge of GEAUXs continuing developments and activities by 70%

Strategy

Tactics
Create a flier of 100 fun

Further publicize the 100-year anniversary celebration of GEAUX Petrochemicals Louisiana operations

things to do in Louisiana to distribute to families and media outlets Distribute press release to major Louisiana news outlets

Strategy

Tactics
Annual golf outing and

Celebrate Louisiana residents and remind them of the good neighbor that GEAUX has been to them and the state of Louisiana

donate proceeds to local charity Sponsor a centennial tree planting ceremony Fundraising competition at local schools Hold a 5K event for employees, families and residents; donated money will go to local charity CEO dedication speech

Strategy

Tactics
Document our

Celebrate the past and the present employee dedication to GEAUX by chronicling its history

corporate history into a coffee table book to honor past employees and management Donate coffee table books to local businesses

Strategy

Tactics
Videotape personal

Increase our visibility in the community

messages from the board of directors to local citizens Provide local newspapers with news releases updating the community of our fundraising progress

Strategy

Tactics
Receive feedback from

Establish goals for anniversary celebration in order to boost employee morale and unite employees, retirees and customers

employee, retirees and customer interviews through the process discovery Hold monthly employee focus groups

Strategy

Tactics
Design a functional

Increase Louisiana resident involvement

logo Distributing news releases and events

Strategy

Tactics
Reach out to college

Increase awareness and promote student interest in petrochemical industry

and universities by hosting a professional seminar called Explore Petrochemicals Sponsor chemical engineering organizations on campuses across the state

Implementation/ Timeline work plan

Collateral
POSTCARD KICK OFF CRAWFISH BOIL PRESS RELEASE FACEBOOK EVENT 100 THINGS TO DO IN LOUISIANA FINALE EVENT 5K CEO SPEECH

P O S T C A R D

P R E S S R E L E A S E

E V E N T

100 Fun Things to do in Louisiana

CEO SPEECH AT 5K

Evaluation Methods
Action-based goals Pretest and posttest to community Detailed records on annual financial report and asses how money was spent Awareness-based goals Assess exposure by using circulation figures and audience size date Conduct a pretest and posttest to measure of employee knowledge of company goals

You might also like