Professional Documents
Culture Documents
ELISE GANUCHEAU KRISTINA LAGASSE SARAH LICHTERMAN CAROLINE NAWAS PATRICIA PIROZZI
Research
Winston & Strawn Law Firm W.L. Gore and Associates
International Paper
Metro Bank
Target Publics
Primary Secondary
Traditional and
nontraditional media
Louisiana residents
Goals
Action-based objective
Acknowledge the presence of GEAUX as the prominent local chemical company that is committed to hiring locally, promoting safety and being environmentally responsible
Take proactive approach to
responding to community project funding by 25% Boost awareness of petrochemical industry to university and college students by 35%
Goals
Awareness-based objective
Build relationship with media outlets to informing the public of the 100year celebration and its events.
Securing placements
in news outlets in all major regions of Louisiana to recognize GEAUXs mission and company successes; Increase employee knowledge of GEAUXs continuing developments and activities by 70%
Strategy
Tactics
Create a flier of 100 fun
Further publicize the 100-year anniversary celebration of GEAUX Petrochemicals Louisiana operations
things to do in Louisiana to distribute to families and media outlets Distribute press release to major Louisiana news outlets
Strategy
Tactics
Annual golf outing and
Celebrate Louisiana residents and remind them of the good neighbor that GEAUX has been to them and the state of Louisiana
donate proceeds to local charity Sponsor a centennial tree planting ceremony Fundraising competition at local schools Hold a 5K event for employees, families and residents; donated money will go to local charity CEO dedication speech
Strategy
Tactics
Document our
Celebrate the past and the present employee dedication to GEAUX by chronicling its history
corporate history into a coffee table book to honor past employees and management Donate coffee table books to local businesses
Strategy
Tactics
Videotape personal
messages from the board of directors to local citizens Provide local newspapers with news releases updating the community of our fundraising progress
Strategy
Tactics
Receive feedback from
Establish goals for anniversary celebration in order to boost employee morale and unite employees, retirees and customers
employee, retirees and customer interviews through the process discovery Hold monthly employee focus groups
Strategy
Tactics
Design a functional
Strategy
Tactics
Reach out to college
and universities by hosting a professional seminar called Explore Petrochemicals Sponsor chemical engineering organizations on campuses across the state
Collateral
POSTCARD KICK OFF CRAWFISH BOIL PRESS RELEASE FACEBOOK EVENT 100 THINGS TO DO IN LOUISIANA FINALE EVENT 5K CEO SPEECH
P O S T C A R D
P R E S S R E L E A S E
E V E N T
CEO SPEECH AT 5K
Evaluation Methods
Action-based goals Pretest and posttest to community Detailed records on annual financial report and asses how money was spent Awareness-based goals Assess exposure by using circulation figures and audience size date Conduct a pretest and posttest to measure of employee knowledge of company goals