Difference between a global, transnational, international and multinati...

file:///C:/Users/user/Desktop/New folder/Difference between a global, ...

Lee Iwan Accumulated Experience

Advice, ideas, comments, shortcuts, tips and information on business leadership and management. Practical guide to doing business in Mexico and internationally

Difference between a global, transnational, international and multinational company

18 06 2007 About these ads (h p://en.wordpress.com/about-these-ads/) We tend to read the following terms and think they refer to any company doing business in another country. Multinational International Transnational Global Andrew Hines over at BNET (h p://www.bnet.com/) has brief and clear denitions of each of these terms, Get your international business terms right. (h p://blogs.bnet.com/intercom /?p=297&tag=nl.e808) Each term is distinct and has a specic meaning which dene the scope and degree of interaction with their operations outside of their home country. International companies are importers and exporters, they have no investment outside of their home country. Multinational companies have investment in other countries, but do not have coordinated product oerings in each country. More focused on adapting their products and service to each individual local market. Global companies have invested and are present in many countries. They market their products through the use of the same coordinated image/brand in all markets. Generally one corporate oce that is responsible for global strategy. Emphasis on volume, cost management and eciency. Transnational companies are much more complex organizations. They have invested in foreign operations, have a central corporate facility but give decision-making, R&D and marketing powers to each individual foreign market. Andrewss advice is if in doubt about the right term to use, try the generic term international business. Related Links Get your international business terms right (h p://blogs.bnet.com/intercom/?p=297& tag=nl.e808)

1 of 10

18-11-2012 10:33

Difference between a global, transnational, international and multinati...

file:///C:/Users/user/Desktop/New folder/Difference between a global, ...

BNET (h p://www.bnet.com/)

Actions
Comments RSS Trackback

Information
Date : June 18, 2007 Categories : global, Global Business, global outsourcing, global sales, Globalization, international, International Business, international business development, international business development executive, international business manager, international business relationships, international business travel, international business travellers, international competition, international negotiations, international sales & marketing, international travel, Lee Iwan, Lee Iwan Accumulated Experience, Leeiwan, Leon, Leon Guanajuato, Leon Guanajuato Mexico, multinational, multinational business, transnational, transnational business

79 responses
18 06 2007 Leslie Leite (13:00:54) : Thanks for sharing Andrews post and helping educate business professionals! Leslie Leite BNET 14 01 2008 TGK VASISTA (06:47:34) : Very good explanation, I have seen some things like this from authors of MIS -James A Obrian, IT for Inernational Trade Turban and Rainer 20 01 2008 Huong tra (05:31:11) : its very useful !!! Thanks so much. Would you recommend me some other materials concerning MNC and TNC 28 02 2008 Amit (01:14:15) : It was useful I was searching the dierences still some more points and examples could have

2 of 10

18-11-2012 10:33

Difference between a global, transnational, international and multinati...

file:///C:/Users/user/Desktop/New folder/Difference between a global, ...

been there and it would have perfect dierentiation. Anyways thank u!!! 16 04 2008 neno (03:48:23) : Thank you very much. - gratefull student 6 06 2008 Farzana hussain (13:58:37) : i am student BBA so multinational and global mkt dierence very nice point out this denation 24 10 2008 zahra (04:52:52) : Thanks it was very usefull. I have been trying to understand the dierence for the past two weeks 25 10 2008 mikey (05:31:28) : thx u for this clear summary. I was trying to dissect diagrams of each term, but had diculty making sense of them. Have a great day! 15 11 2008 jannice (09:01:38) : thank you! i have been trying to nd the right terms in my marketing paper! keep up the good work! 24 11 2008 name (17:57:29) : thanks for this useful information 24 11 2008 jubin (17:58:07) : thanks for this useful information thanks once again 28 11 2008 RAMA UDUPA (23:21:39) : vERY GOOD INFO. AS I AM STUDYING MBA HR. I HAD A LITTLE CONFUSION REGARDING ALL THE ABOVE TERMS. NOW I AM CLEAR. THANKS FOR THE INFO. 4 01 2009 Up Early On a Sunday Morning - International or Multinational? SmallBusinessStreet.com (06:12:05) : [...] describing my company as being international or multinational found a good blog post that describes them accurately I think days is already o to a good [...] 1 02 2009 long (09:04:04) : thank you! Its a useful information

3 of 10

18-11-2012 10:33

Difference between a global, transnational, international and multinati...

file:///C:/Users/user/Desktop/New folder/Difference between a global, ...

30 03 2009 Tom C (14:01:49) : Thanks for this, useful for my MBA exam revision. Do you have a well known example of each please, particularly multinational & transnational? 6 04 2009 Asif Rahman (08:12:46) : Very good information indeed. However, could you please help me out with the name of some in each category? Thanks 5 07 2009 MD SAJIDUL ISLAM (00:09:23) : what are the a ributes of a transnational company? 8 07 2009 irfan (22:53:08) : Please will you conrm me the dierence between Multinational company and International Franchise i will be very thankful. 9 07 2009 Eliud Nkunja Imaana (00:10:04) : Thanks (Ahsante sana). Please give some examples Cheers 21 10 2009 Sadik Al Hossain Jinne e (23:18:19) : im not completely clear by above explanation.There should have some example as well. 4 11 2009 saeed (03:29:30) : good used of technology. bundle of thanks from my side. 19 11 2009 uzma shereen (04:21:03) : please i want to more information about Global & International Marketing with example. 24 12 2009 Riaz Ullah khan (10:00:19) : i m not satisfy from this dention please explain 9 02 2010 je (02:37:42) : ii Niwega muno. Thank yu buddy for clearing the confussion. 22 02 2010 2/22/10 Lesley's Comm 430 Blog (14:38:04) : [...] 2/22/10 By lesley2010 Snow dayhome researching/writing Google China paper and beginning readings in my Global Indigenous Media test (W&S). One of the diculties I have is keeping the various forms of media and businesses separate in my head. So on the rst day of class I looked up and wrote down the denitions for indigenous media, multinational media, transnational media, and international media. I refer back to my

4 of 10

18-11-2012 10:33

Difference between a global, transnational, international and multinati...

file:///C:/Users/user/Desktop/New folder/Difference between a global, ...

denitions often and they really help me understand what I am studying. Today I came across this blog which also denes global companies. It will be useful to me as I move forward with my understanding of global indigenous media. Heres the link: h p://leeiwan.wordpress.com/2007/06/18/dierence-between-a-global-transnationalinternational-and- [...] 10 03 2010 habib (03:22:51) : thank you sir, that is really nice and simple explanation than i ever seen in the books. 11 03 2010 pawan kumar (03:34:24) : thanks u sir it is the basic concept that a management student should know 26 03 2010 Mazharul (06:19:57) : Thanks for your clear explanation.. 28 03 2010 Jaspar F. Mmbaga (06:11:58) : Thank you so much Sir for such pleasant presentation. Real i appreciate your academic evidence. 15 04 2010 sobia saeed (05:05:37) : yes! it is very helpful for us because we had been in confusion regarding these concepts thanks 22 04 2010 Dierence between a global, transnational, international and multinational company(Janice) Ppidentity5's Blog (08:45:33) : [...] h p://leeiwan.wordpress.com/2007/06/18/dierence-between-a-global-transnationalinternational-and- [...] 5 05 2010 izhar ullah (06:33:55) : thnx;this our assigment and a am confusing by search many site but know clear about MNC and TNC.thanks 5 05 2010 izhar ullah (06:34:47) : i am student MCOM 16 05 2010 sudhir kumar (14:38:23) : verry nice presentation. a lot of thanks. 1 06 2010 Multinational & Transnational Corporations Ms. Levins Social Studies 10 (10:45:47) : [...] These are complex terms that even people in the business world get confused! A blog post here does a great job at summarizing the dierence between all the terms used to talk about [...]

5 of 10

18-11-2012 10:33

Difference between a global, transnational, international and multinati...

file:///C:/Users/user/Desktop/New folder/Difference between a global, ...

17 06 2010 roopashree (02:20:19) : information is too good, give the examles for each 26 08 2010 Abebe Berhe (07:40:38) : Thanks, simple and clear dierence 26 08 2010 Alauddin - Bangladesh (22:16:38) : Very much thanks for your clear & simple explanation. I want to more information about Global & International Marketing with example. Please help me. This is my curacy for achieving the knowledge. I am CA qualied i.e. as same as ACCA 28 09 2010 ariehdavid (10:29:28) : I wasnt able to look through all of your comments, but I was curious as to the source for your denitions. Im currently studying Fatehi, Bartle , and Goshal. Just looking to follow the source of information. Thanks. 6 10 2010 Hassan Hussain (10:30:21) : Thanks for the denition 10 10 2010 Helen (00:09:53) : hi, Lee I am a college student from China. Now I am serching the dierence between Global business and International business. But I cant get a satisfying answer. Could you please give me an answer about that? thanks 11 10 2010 Lee Iwan (07:55:18) : Helen, In my denition: Global related to the entire world International between 2 or more countries In the strictest sense a global business would be one with relationships in all countries or continents while an international business would be one that does business in one or more countries. Lee 29 10 2010 Asif (01:00:42) : owsum communicability. nice post it was never simple before reading this.. thanks millions

6 of 10

18-11-2012 10:33

Difference between a global, transnational, international and multinati...

file:///C:/Users/user/Desktop/New folder/Difference between a global, ...

31 10 2010 abdul rahman sahir 03317099809 (23:07:37) : thanku i m mba studnt inf r so use ful 25 12 2010 zahid hussain (02:20:25) : The useful information is here, But need to explain deeply. 1 01 2011 adil khan (22:08:08) : thank you so much to dene easily 25 01 2011 sarbapreey (12:53:43) : Thank you very much.Please give example for each. 9 02 2011 Neil Mukherjee (02:02:08) : Thank you, Lee! 16 02 2011 Md.Golam Mowla (00:03:01) : If an MOU sign between Banglavision Inc, USA & Divine Holdings Ltd in Bangladesh for doing business in IT sector. If the business deal covers many countries, so is it Multinational or Global. or may I think It is International business. 21 02 2011 arshi (12:42:52) : thanks.. itsvery useful. 27 02 2011 maku (00:52:15) : Hi Lee, Please could you give example for each , so that i could have a be er understanding of each term . Thank you 8 04 2011 Fran (10:22:28) : explanation is very surfacecan you support with real example of organization .that will be a be er explanation thks 16 04 2011 Md. Hakiz John Noory Romel (05:01:18) : It was one of the simplest denition that I have ever seen. Thanks a lot to U ,sir.. 17 05 2011 Dierence between a global, transnational, international and multinational company (via Lee Iwan Accumulated Experience) | The World From My Eyes (10:19:19) : [...] We tend to read the following terms and think they refer to any company doing business in another country. Multinational International Transnational Global Andrew Hines over at

7 of 10

18-11-2012 10:33

Difference between a global, transnational, international and multinati...

file:///C:/Users/user/Desktop/New folder/Difference between a global, ...

BNET has brief and clear denitions of each of these terms, Get your international business terms right. Each term is distinct and has a specic meaning which dene the scope and degree of interaction with their operations outside of their "home" country. International Read More [...] 10 08 2011 khan (11:08:35) : thank you very much, comprehensive denitions, 22 09 2011 Muhammad Tayyab Ejaz (01:56:44) : I was having a confusion between the term Multinational and internation. This information is realy help ful. 24 09 2011 nrusingha (19:13:22) : really very helpful for the students having their specialization in international business 24 10 2011 Munna Kumar (00:29:56) : hi sir my name is Munna Kumar. I am the student of business management from Bangalore i want to know about the history of international business. 26 10 2011 sania khan (08:18:34) : thanks for this helpful material plz would you add some examples and explanination.. 23 11 2011 Remo (11:03:46) : Thanks a lot to Lee and Andrew for these concise denitions. Im from Per. 27 11 2011 Khine Thinzar Cho (22:08:00) : really helpful 1 12 2011 Hooman (04:21:27) : Examples: Multinational companies as mentioned at the top have a base corporation or factory! in their home country and some other branches in other countries which all the decisions make at the base company and other branches of the same company just obey the orders for example if we say Toyota is a multinational company then it has its base in Japan and in other countries such as Malaysia or India products just assembles with the given plan to them from Japan. Transnational is like multinational but all other branches of company have the right to decision making like coca cola or McDonald which in some Arabian countries to eat pork is forbidden and branches of McDonald remove burgers with pork from their menu or make some changes in integrates of them or we can say in some countries like turkey people prefer drinks with less sugar or in Dubai peoples cuisine is more sugar in drinks, so here branches make some changes in their products too keep their customers all around the world. 7 12 2011 Udoka Raph (22:46:15) :
8 of 10

18-11-2012 10:33

Difference between a global, transnational, international and multinati...

file:///C:/Users/user/Desktop/New folder/Difference between a global, ...

I reall love this, and i want to say a big big thank you and i apprecaite. Keep it up. 10 12 2011 Amyt (07:52:14) : dierences given was really god, but dnt u think its bit short. 20 12 2011 Md. Sarwar Iqbal (21:37:07) : Nice but li le bit short to understand. Topics terminology is more or less critical. What ever its not bad. 1 03 2012 Get Global - Carrot Blog (09:15:30) : [...] international, transnational, or multinational company? Theyre easy to confuse, but knowing the dierence between them and knowing where your company falls will set the tone for all business decisions you [...] 6 03 2012 muninder singh (07:08:16) : hi my self is muninder and i am a student of instritute of company secretaries of india . i want to know about the dierence between international strategy and transnational strategy,, 21 03 2012 sebastian (05:15:14) : thanx.u r full of integrity. 26 03 2012 nabonita (00:00:20) : thanks a lot Mr Lee! 7 04 2012 Juneid Ahmad SIddiqui (09:03:19) : Thank you Mr. Lee, Now my concept is clear, it is very useful for me. 13 04 2012 Jesse (21:24:47) : Im not an English native speaker. Its hard for me to understand the dierence between international, transnational and multinational. Your post is really helpful. Thanks a billion. I have one advice for you: explain them a li le bit more by giving some examples. I think good examples can be Gucci, Volkswagen and Virgin Group. 10 05 2012 Evelyn Lee (12:01:59) : Hello, can I receive few answer from you? Thanks for your kindness. 1. Why international more dicult than domestic HRM? How is the dierent PEST in dierent country took aect? 2. under what condition company choose PCN, HCN, TCN? What is the type of recruit and selection, training and development, reward. Explain each base on 3type, how performance management carry in? 14 05 2012

9 of 10

18-11-2012 10:33

Difference between a global, transnational, international and multinati...

file:///C:/Users/user/Desktop/New folder/Difference between a global, ...

enrico (23:48:47) : very good and clear explanation, im aware of the denitions because of my elective subject Corporate Governance held during my MBA degree. Enrico Massei Associate of Australian Migration & Legal Status Advice 19 06 2012 Rakib - Bangladesh (00:55:03) : Thank you,i am also very grateful 20 06 2012 ranjit (02:53:24) : what is the 3 dierence between multinational and trans multinational, overall both organization is same having footprint in other countries. 11 07 2012 Peter (04:18:31) : Hey, rstly I appreciate your denition as given above but I would tend to think that there needs some clarity on the issue, because to me those look like strategies of doing international business if you look at it critically. I think it would have been more useful if you give the outreach and mode of operation. For example I am from Kenya and we have some companies e.g East Africa Breweries ltd, Nakuma , Equity Bank etc, which operate within the East African region and qualify to be termed as MNCS since according to the denition they do operate in more than one country. Would it therefore be right to say a MNC operates in more than one CONTINENT??? In the same breadth is there or are there companies referred to as REGIONAL companies which operate in a specic geographical area to be more precise just operating in one continent. My other concern is should a MNC have a production rm/plant in another country to be termed as a MNC. And if this is the case would a partnership in more than one country be termed as a MNC??? 27 08 2012 deep (02:43:36) : With example it could have been be er to understand.. 29 08 2012 Glauco (12:17:16) : Thank you so much for sharing this information with us. Very helpful. 6 11 2012 madhu bk (02:58:22) : Very useful information for any common people. thank u so much

Blog at WordPress.com. Theme: Freshy by Jide.

10 of 10

18-11-2012 10:33