You are on page 1of 1

Cyworld Case Analysis

1. What is CGC's marketing strategy? Why has it been effective? (20%) 2. What IMC elements does CGC employ? Which are most important to CGC? Why? (20%) 3. In 1998 sales of CGC products began to drop. Why? (20%) 4. Mr. Ely Callaway hires you as his Chief Marketing Officer and challenges you to turn around sales. He will be satisfied with nothing less than 15% growth/year for the next 3 years. He's given you carte blanche to make any changes you want including product design and development, distribution, pricing, sales, marketing, and anything else you want to change. What do you do? Outline your plan step by step and provide reasons. (40%)

Joy D. Patala || Assignment III || Advertising & Marketing Communications || 14-11-2012 Page 1

You might also like