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Reference Material:
Decision Support and Business Intelligence Systems by Efraim Turban, Ramesh Sharda and Dursun Delen, 9/e, Pearson, 2012
Learning Objectives
Describe the major business intelligence (BI) implementation issues List some critical success factors of BI implementation Describe the importance and issues in integrating BI technologies and applications Understand the needs for connecting BI systems with other information systems Define on-demand BI and its advantages/limitations List and describe representative privacy, major legal and ethical issues of BI implementation
Learning Objectives
Understand Web 2.0 and its characteristics as related to BI and decision support Understand social networking concepts, selected applications, and their relationship to BI Describe how virtual world technologies can change the use of BI applications Describe the integration of social software in BI Know how Radio Frequency Identification (RFID) data analysis can help improve supply chain management (SCM) and other operations Describe how massive data acquisition techniques can enable reality mining
Opening Vignette
BI Eastern Mountain Sports Increases Collaboration and Productivity Company background Problem description Proposed solution Results Answer & discuss the case questions
Opening Vignette
Collaborative Decision Making at Eastern Mountain Sports
Implementing BI An Overview
Decisional Factors in BI Implementation
Reporting and analysis tools
Features, functionality, flexibility, scalability
Database
Scalability, performance, security
ETL Tools
Accessibility, efficiency, usability
Costs
Hardware/software, development/training
Benefits
Tangibles/intangibles - time saving, improved decisions/operations/customer satisfaction/
Implementing BI An Overview
Critical Success Factors for BI Implementation
Business driven methodology and project management b. Clear vision and planning c. Committed management support and sponsorship d. Data management and quality issues e. Mapping the solutions to the user requirements f. Performance considerations of the BI system g. Robust and extensible framework
a.
4.
5. 6.
7.
8.
System development and the need for integration Costbenefit issues and justification Legal issues and privacy BI and BPM today and tomorrow Cost justification; intangible benefits Documenting and securing support systems Ethical issues BI Project failures
Physical integration
packaging the hardware, software, and communication features required to accomplish functional integration
On-Demand BI
The limitations of Traditional BI
Complex, time-consuming, expensive
Benefits of On-Demand BI
Ability to handle fluctuating demand
Flexible use of the BI technology pool
Reduced investment/cost
Hardware (servers and peripherals) Software (more features for less) Maintenance (centralized timely updates)
Embodiment of recognized best practices Better flexibility and connectivity with other systems via SaaS infrastructure Better RIO
Privacy
Right to be left alone and the right to be free from unreasonable personal intrusions Collecting information about individuals The Web and information collection Mobile user privacy Homeland security and individual privacy
Use of corporate computers for non-work-related purposes (personal use of Internet while working)
S
Typical problem formulation (T.O.P perspective) Stakeholder expansion
S
Typical problem formulation (T.O.P perspective)
S
Problem formulation expansion Integration of moral intensity components Problem definition
Conversation
= Stakeholder
In 2009, collaborative decision making emerged as a new product category that combines social software with business intelligence platform capabilities. In 2010, 20 percent of organizations will have an industry-specific analytic application delivered via software as a service as a standard component of their business intelligence portfolio. By 2012, business units will control at least 40 percent of the total budget for BI. By 2012, one-third of analytic applications applied to business processes will be delivered through coarse-grained application mashups. Because of lack of information, processes, and tools, through 2012, more than 35 percent of the top 5,000 global companies will regularly fail to make insightful decisions about significant changes in their business and markets.
Many companies and new business models have emerged based on Web 2.0
The size of social network sites are growing rapidly, with some having over 100 million members growth
for successful ones 40 to 50 % in the first few years and 15 to 25 % thereafter
Various input and output file formats exist SNA software tools include
Business-oriented social network tools such as InFlow and NetMiner Social Networks Visualizer, or SocNetV, which is a Linuxbased open source package
Partnership with mobile carriers (use of MySpace over AT&T network) Without a partnership (off deck) (e.g., MocoSpace and Mobikade)
Management Activities and Support Training Knowledge Management and Expert Location
e.g., innocentive.com; awareness.com; Caterpillar
Enhancing Collaboration Using Blogs and Wikis Within the Enterprise >
Virtual Worlds
Virtual worlds have existed for a long time in various forms stereoscopes, Cinerama, simulators, computer games, They are artificial worlds created by computer systems in which the user has the impression of being immersed Examples:
Second Life (secondlife.com) Google Lively (lively.com) EverQuest (everquest.com)
Avatars ?
Virtual Tradeshows
See iTradeFair.com
RFID and BI
Wal-Mart's RFID mandate in June 2003 DoD, Target, Albertson's, Best Buy, RFID is a generic technology that refers to the use of radio frequency waves to identify objects. RFID is a new member of the automatic identification technologies family, which also includes the ubiquitous barcodes and magnetic strips.
Tags
Active tag versus Passive tags
unloading the contents of the trailer verification of the receipt of goods against expected delivery (purchase order) documentation of the discrepancy application of labels to the pallets, cases, items sorting of goods for put-away or cross-dock
Reality Mining
Identifying aggregate patterns of human activity trends (see sensenetworks.com by MIT & Columbia University) Many devices send location information
Cars, buses, taxis, mobile phones, cameras, and personal navigation devices Using technologies such as GPS, WiFi, and cell tower triangulation
Reality Mining
Citisense: finding people with similar interests
A map of an area of San Francisco with density designation at place of interests
Q&A