These are the basic convictions that a specific mode of conduct or end state of existence is personally or socially preferable

to an opposite or converse mode of conduct or end state of existence. Values Content Intensity

Rokeach Value Survey 1. Terminal Values

Refers to desirable end states of existence. Goals a person want to achieve during lifetime.

2. Instrumental Survey
Refers to preferable modes of behaviour or means of achieving the terminal values.

Contemporary Work Cohorts (Partners)

Veterans 1950s or early 1960s
Dominant Work Values Hardworking, Conservative, Conforming, Loyal to company Success, Achievement, Ambition, Loyal to career Work/Life Balance, Team oriented, Loyal to relations

1.

2.

Boomers

1965-1985

3.

Xers

1985-2000

4.

Nexters

2000 to present

Confident, Financial Success, Loyal to self & relations, Self reliant

 1.

Allport, Vernon, & Lindsey classification of Values

Theoretical (Interest in discovering truth through

reasoning & systematic thinking)

2.

Economic (Interest in usefulness & practicality including

accumulation of wealth)

3. 4. 5. 6.

Aesthetic (Interest in beauty, artistic harmony) Social (People & Human Relationships) Political (Gaining Power & Influencing other people) Religious (Interest in unity)

Hofstede surveyed 1,16,000 IBM employees in 40 countries & found that they vary on five value dimensions of National Culture 1. Power Distance (Describes the extent to which a
society accepts that power in institutions & organizations is distributed unequally.)
2. 3.

4.
5.

Individualism V/S Collectivism Quantity of Life V/S Quality of Life Uncertainity Avoidance Long Term V/S Short Term Orientation

Family Social Experience Religion Cultural Role Demands

List at least five values in each of the following areas. Social Moral Intellectual Family Career You need to submit this assignment handwritten by 16th august, 2011. BEST OF LUCK