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TENTATIVE TABLE OF CONTENTS Executive Summary 1.

Introduction
1.1. Background 1.2. Objectives 1.2.1. Broad Objective 1.2.2. Specific Objectives: 1.3. Rationale 1.4. Scope 1.5. Limitations

2. Literature Review 3. Methodology


Data Collection 3.1. Primary data 3.2. Secondary Data

4. Industry Overview
4.1. Scope of the Industry 4.2. Key Segments 4.3. Custom Content Development 4.4. Service Models 4.5. Revenue Model

5.

Situation Analysis
5.1. Competitor Analysis 5.2. Market Share Of Competitors) 5.3. Related Companies (Support Industries) 5.4. SWOT Analysis 5.5. PESTEL Analysis 5.6. Porters Five Forces 5.7. Customer Analysis

6. Key Challenges
6.1. General Challenges 6.2. Supply Side Constraints

7. Organizational Plan
7.1. Proposed Company 7.2. Company overview 7.3. Terms of agreement for partnership 7.4. Mission & Vision 7.5. Keys to Success 7.6. Company Locations and Facilities

8. Management Summary
8.1. Organizational Structure 8.2. Management Team Gaps 8.3. Personnel Plan

9. Marketing Strategy
9.1. Target Market 9.2. Target Market Segment Strategy

9.2.1. Market Needs 9.2.2. Market Trends 9.2.3. Market Growth 9.3. Pricing Strategy 9.4. Promotion Strategy 9.5. Marketing Programs 9.6. Positioning Statement

10.

Strategy and Implementation Summary


Strategy Pyramid Value Proposition Competitive Edge Sales Forecast

10.1. 10.2. 10.3.

11. 12. 13.

Sales Strategy Strategic Alliances Financial Plan


Important Assumptions Projected Profit and Loss Break-even Analysis Projected Cash Flow Pro forma Balance Sheet Growth Potential Macro-Economic Risk Business Model Risk Geographic Risk Financial Risk Regulatory and Compliance Related Risk Reputation Risk Operational Risk Contingency

11.1.

13.1. 13.2. 13.3. 13.4. 13.5.

14. 15.

Future Outlook Risk Factors

14.1. 15.1. 15.2. 15.3. 15.4. 15.5. 15.6. 15.7. 15.8.

16.

Exit Strategy

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