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ADVERTISEMENT AND PROMOTION

Presented To: MR. ASSAD BUTT

PRESENTED BY
ADIL UMER USMAN HAMEED 10364 10353

ABDUL MAJID
FAIZ MOHSIN

10312
10371

INTRODUCTON
THE COMPANY THE PRODUCT

COMPETITIVE ANALYSIS
Strength Weaknesses Opportunities Threats

PRODUCT
Features Variants USP (unique selling point) Brand name.

Shine like a STAR

PRODUCT
Logo Slogan

Shine like a STAR

PRODUCT
Positioning statement

Segmentations
Target

audience

PACKAGING

PRICE
Selling price Costing price Price strategy

PLACEMENT

PROMOTION
Promotional Activities Promotional budget

ADVERTISING
Advertising budget
Total budget for advertising is 1275000 which is 1.275 million advertising budget includes electronic and print media. The division of work in different

parts is:

TV ADS
We chose cable channel. The ad duration is 35 seconds and they should be playing round the

clock every 30 min. The cost of this period is


500000 which charged by the channel.

FM RADIO
We chose FM 103 channel, timing is7:00am to 10:00am and 11:00pm to 1:00am daily . The ad

duration is 35 seconds.

POSTERS
The posters of the company

should be of size
and 48x34 inches

BILLBOARDS/ HOARDINGS .

PUBLIC RELATIONS & DIRECT MARKETING

PROMOTIONAL OBJECTIVE

THEME OF CAMPAIGN.
The theme of the campaign is very clear and goal oriented. We advertise informational. The ads shows the information because our target market is teen agers,

students , corporate sector and other professionals, so


they are well educated and emotional hit audience with lot of information. Our product is customer oriented.

FUTURE PLANS FOR THE BRAND CAMPAIGN


In future we have to get 40% market share in next 3
years and build a good and positive image of the brand, develop the product time by time as needed and enhance budgets according the results of this campaign. Also we have the plan to launch the

product in other cities after success in this city.

CONCLUSION

ANY QUESTIONS