MARKETIING MANAGEMENT FEW IIMP Questiions MARKET NG MANAGEMENT FEW MP Quest ons ---- Mr..

Brand Kiishore Siir Mr Brand K shore S r

Marketing Environment- Imp of External Environment Process of Segmentation ,Positioning Strategies Product life cycle Importance New product Development stages Pricing Methods Distribution factors influencing channel Design Channel Conflicts Integrated Marketing Communication Promotion Mix Discuss various types of budgets Importance of Social Marketing and discuss consumer Protection Act NICHE marketing Marketing Myopia Repositioning? Vertical Marketing System Planned Obsolesce Demarketing Product Line Product line Discriminate pricing Event Pricing AIDA Attention, Interest , Desire, Action----(Satisfaction) Personal Selling Process Green Marketing Social Marketing Web Marketing Dissonance Resonance Trade Promotion FAD Hallow Marketing Meta Marketing Morph Marketing Selective Attention Selective Distortion Selective Retention DAGMAR Defining, Advertising, Goals, Measuring, Advertising Results.