Organizational Structure

Course: BMS

Departments
The Programming Department. Marketing/Promotion Department. Sales Department. Finance Department.

The Programming Department

Chief Producer. Senior executive Producer. Senior Producer. Producer Editor Graphics Compositor

Function
Planning & selection of Programs Scheduling of Programs. Monitoring of Programs.

Program Manager
4 basic tasks: Program Planning Program Acquisition Program Execution Program Control.

Marketing/Promotion Department
Responsible for image & brand. Significantly affects programming. They make-up weekly schedules where they slot on air promotional spot for shows. Positioning of program.

Sales Department
It is the primary generator of revenues. Deals in selling of ad-times. Develop promotion for advertisers.

Finance Department
Supplies money.

POMC Model
P- Planning. O- Organizing. M- Motivating C- Controlling.