GeoffCampbell

Experience
Communications Assistant, May 2011 May 2012 Mount Allison University (Sackville, NB, Canada)
Developed university-wide social media strategy and guidelines Educated staff on effective social media use Managed multiple social media accounts Assisted in media monitoring and analysis using Vocus and other software Prepared media monitoring reports for the University Senate Created written, photographic and video content for the web Provided input to the Universitys website redesign project

geoff@geoffbcampbell.com

Skills
Public Relations
Writing Issue Advocacy Design Basics Media Monitoring

Social Media Management

Social Media Strategy Blogging (Wordpress, Blogger) Web Video

Social Media Publisher, September 2008 May 2012 Mount Allison University (Sackville, NB, Canada)
Authored a 107,000+ pageview blog for prospective students. Filmed and edited videos for the blog (33,340+ Total Upload Views) Engaged with prospective students via E-mail, Facebook, and Twitter

Education
S.I. Newhouse School of Public Communications
Master of Science Public Relations 2012 2013

Online Editor, April 2011 April 2012 The Argosy, (Sackville, NB, Canada)
Actively managed and updated The Argosy website Utilized social media to engage with students and other readers Self-taught basics of Wordpress and OpenPublish (Drupal-based module) Researched best practices to increase effectiveness with the above tasks Regularly created print and web-exclusive content Managed the set-up, recording and coverage of a regional conference Trained at the Canadian University Press National Conference

Mount Allison University

Honours Bachelor of Arts International Relations 2008 2012

Public Relations Coordinator, April 2011 March 2012 Amnesty International Mount Allison (Sackville, NB)
Represented Amnesty International Mount Allison at the 2011 Annual General Meeting Promoted the group and its activities on campus via multiple channels Organized a campus speaker to examine the plight of Aboriginal peoples Participated in the Demand Dignity Campaign via U2s 360 Tour

Summer Programs Assistant, May 2009 September 2009 Berklee College of Music (Boston, MA)
Organized and promoted student events and activities Created and authored The Berklee Student Activities Blog Created an extensive summer events calendar Participated in the recruitment and interviewing of Orientation Leaders