Focus Group Deodorant Advert Introduce the product Read them the 2/3 concept ideas Ask the

the group for thumbs up or thumbs down for each concept Who ever gave thumbs down, ask them what they would change and why Tell them our USP (Unique selling point) of our product Ask them to give thumbs up or thumbs down for the USP Who ever gave thumbs down, ask them why, and what they would change Give them each a piece of paper with Brand name ideas and ask them to rate them 1-5 (1 being the highest and 5 being the lowest)

Show them sketches of the bottle designs. But they can only circle 1 of the designs.

Also, once they have picked their

logo and bottle, we will ask them for what they think their slogan should be.