UNIVERSITY OF CEBU Cebu City Graduate School of Business Administration Course Outline Philippine Business Environment Second Semester

2011-2012 Block 1 12:00-4:30 Saturday Course Credit Pre-requisite Professor I. : : : : BM 202 3 Units none Dr. Ily E. Abella

Course Description

This course is designed to provide students with different perspectives on Philippine Business Environment at the individual, group, local and national levels of analysis. Theoretical models will be considered, along with real-world examples of business environment that affect the success and failure of the business. Students will learn how to use theoretical models to evaluate business that they research (and/or where they are currently working or have worked in the past), and will also learn how to evaluate theoretical models in terms of their research and work experience. The course is structured to cover both the process (weeks 1 3) and the content (weeks 4- 8) of Philippine Business Environment. Class participation In order to get the most value out of each sessions, it is critical that all students come to class fully prepared to discuss and debate each weeks topics. Masterand are encourage to bring each week relevant materials and share handouts, web links, or other materials or resources that can help illuminate or bring to life the concepts or analysis described in the readings and that your fellow masterand may find interesting and useful. Report Presentation: For the presentation, you are free to write about business environment analysis that either internal consultants, external consultants, or both internal and external consultants might conduct. In addition to the recommended topics below, you are welcome to choose any other kind of analysis proposed by management specialist as published in relevant journals, website and book references or proposed new type of analysis not described in the textbook, as long as you can find enough written about it. Your argument for what the organization should do should be based on evidence and precedents, case studies and best practices. It is helpful to simultaneously consider solutions and problems as you pick a topic, as it is often easier to start with solutions and find an organization that could benefit, than to start with the problem and search for solutions.

Recommended topics include: Philippine Business Policies Filipino Values and Management Practices Local and National Taxation Regional Wage Benchmarking SPECIFIC OBJECTIVES Understand the core concepts in organizing a business 1. Maria Jorgeth Carbon 2. Vicky Barberan 3. Maria Lourdes Villarba 4. Geraldine Identify the different steps in setting up a business 1. Fietcher Arevalo 2. Rad Guinsan Batiancila 3. Rowena Enero 4. Marlon Mangubat CONTENTS

1. Business in General a. Concept of Business and Development of Business Culture b. Relationship Between Business and the Economy c. Elements of a Business System and the Profit Motive d. Responsibility of a Business Enterprise e. Why People Engage in Business f. Kinds of Business and Economic Systems g. Phase of Economic Development and Legal Forms of Business Ownership 2. Setting Up a Business a. The Project Feasibility Study on How to Register Your Business. b. The Entrepreneur and the Manager along with the Positive Values of a Filipino Entrepreneur c. Small Business Associations in the Philippines and International Business Environment Community Service d. Exporting andand Its Environment 3. The Business Importing Integration: a. Aspects of the Business Environment Develop an attitude b. Immediate and Remote Environments of responsive change c. The Industry Environment to the needs of our d. The Country Environment countrymen e. The Global Environment 1. Maristela Bandol f. The Impact of Business on its Environment 2. Lizlymae g. Emerging Trends in the Asia Pacific Region Manguilimotan h. The Philippine Economy in the Medium Term 3. Karen Joy Sumondong

Recognize the edge and progress of the Philippine economy 1. Gil Paradia 2. Jophelyn Gamaya 3. Jeffrey Negros 4. Jhoanne Borlasa Distinguish the different business opportunities in the country Community Service Integration: Acquire the sense of pride in realizing the capabilities of Filipino enabled resources 1. Dawn Vallena 2. Melbe Castanares 3. Leizl Magno 4. Mary Ann Omang 5. Maidy Cramales

4. Competitive Advantage of the Philippines a. Human Resources of the Philippines b. A Strong Civil Society c. Filipino Women in Nation Building d. A Large Domestic Market e. Industrial Development f. Rural Development 5. The Philippine Business Environment by Regions a. Luzon b. Visayas c. Mindanao

6. Leading Sectors of the Philippine Economy a. Electronic Industry b. Information and Communication Technology c. World Fashion d. High-Value Furniture e. Tourism Industry f. Overseas Filipino Workers g. Logistics Sector h. Service Sector i. Philippine Agriculture j. Outsourcing Revolution k. Medical Industry l. Handicrafts m. Textile and Garment Discover current 7. Trends in Philippine Business issues affecting a. Business Club as Model Philippine business b. Sustainable Development environment c. Aging Gracefully in the Philippines 1. Roselle Mondragon d. Pro-family Policies 2. Dona Bella e. Dialogue Among Cultures Sosmena f. New Humanism 3. Francisco Quiaot g. Consumerism 4. Catherine Bello h. Texture of Competition i. Challenges in Banking and Corporate Rehabilitation j. WTO Negotiations k. Globalization

Recommended Reading For each content area covered in the course, there will be optional readings which may be of particular interest for the presentation. The readings are available in the reserve area of GS Library. Once you have picked a topic, you will: 1) Prepare an outline, and schedule time to discuss your outline with me so that I can approve it and give you feedback and suggestions about it before you begin your research and start writing your report. Please email everyone a one page synopsis of your presentation at least one day before you provide the preview of your work and bring hard copy handouts. This will enable your fellow masterands to formulate questions that will help you conceptualize and structure your presentation. 2) Create a 20-30 slide presentation about your topic, including a consideration of relevant case studies, research about best practices, and relevant theories and models. The reserve readings in the library may be helpful, however, you will have to find other sources to supplement the readings. Your presentation should have a clear introduction that gives a preview of its structure and a clear conclusion that summarizes what you have covered. The presentation itself should be well structured with a logical progression from one section to another, and one slide to the next, in order to read as an integrated whole. Case studies should be woven in thematically, rather than being presented one at a time. The slides should be carefully edited and should be free of any grammatical or typographical errors. Your presentation should be good enough for you to feel comfortable in giving it to current colleagues or prospective clients or employers. 3) Prepare hard-copy handouts of all of your presentation slides. These handouts should include complete citations on each slide, and be detailed and clear enough for your fellow masterands to be able to refer to them in the future for use as a resource for future courses, comprehensive exam preparation, and projects or jobs in applied settings without having to dig up the original sources. You should include an introductory slide that serves as a table of contents for the presentation, as well as a tracker that lets your audience know where in the sequence of the overall presentation any given slide is. You are also welcome to print out notes slides so that you can provide background information without unnecessarily cluttering up your slides. However, the main focus of the presentation should be in the slides themselves, which should be so detailed and specific that you would be concerned that your prospective clients have been so educated and informed that they could decide to take your ideas and have internal people apply the concept without hiring you. Again, your work should be good enough that you would feel comfortable showing it to a boss, colleague or prospective client or employer in order to provide an example of the high quality of research, writing, and presentation that you are capable of. 4)During the presentation, your fellow masterands and I will play the part of your prospective client. (You will need to tell us what kind of organization we are and what kinds of issues we are dealing with). Your presentation should be geared to convincing us three things: 1) the analysis or concept you are proposing will be beneficial specifically to us, and 2) you are knowledgeable enough about the topic for us to hire you to implement it for us, and 3) your presentation slides are the blueprint for the way you would actually approach the strategy if we decide to hire you. Reporter will choose a feedback and editing partner, and each of you will help the other practice the presentation in advance of your actual week presentation so that you can make sure you have enough backup for any questions that the audience might ask. Additionally, your partner will give you constructive feedback 4

about your slides/handout in order to make sure that your other fellow masterands will understand it and find it useful. I also suggest that you discuss your presentation with other fellow masterands so you can get additional input and feedback about how your presentation could be most useful to them. Grading criteria for the presentation: The presentation will be evaluated according to: 1) Structure- how well it is structured; 2) Comprehensivenessthe quantity and quality of references that you collect and present 3) Integration- how well the presentation integrates references and evidence; 4) Utility- the usefulness of your presentation to your prospective cliente.g. if they only had your presentation to go by, they would be able to design and implement an appropriate analysis suited to their prospective business environment.