Firm: The Walt Disney Company (India) Pvt. Ltd. Parent company: The Walt Disney Company.

Home country: USA.

Host country: India.

Walt

Disney production Created : Mickey Mouse Donald Duck

Clara Clurk

Goofy

Donald Duck

Pluto

The Walt Disney Studios Park and Resort Disney Consumer Products Media Networks

1923

- Walt Disney moved to California and founded Walt Disney studio

- The release of Steamboat , Disney and Mickey became a household

1928

 1934

- Snow White was conceptualized

created - Cinderella, Sleeping Beauty, Jungle Book, Mary Poppins

 1955: 1971:

Disneyland

Walt Disney World Resort opened in Florida Disneyland opened in Tokyo, Japan and so on.

1983:

SWOT ANALYSIS

Global Standardization. Target Customer : Children. Popular Brand Name. Diversification. Popular characters

Excessive Research & Development.

High Investment. High Risk Factor. Limited range of target audience group.

Attraction of children to television.

Cheaper alternatives to soft toys. Global Localization