Question 1 Evaluate Jollibee Food Corporations performance in the Philippines.

What are the secrets of its success in terms of marketing, operations, and human resource strategies? Question 2 In what ways does JFCs strategy of adding new brands leverage or dilute the strengths of the original Jollibee concept? Question 3 What rational and emotional attributes do you look for in a fast-food restaurant? Do these attributes fit your favorite food establishment in your country? Question 4 Evaluate JFCs performance overseas. To what extent can the company transfer its core competency to its international operations? Should it modify its consumer-driven strategies to suit foreign markets, even if that means Jollibee becomes much less Philippine in nature? Question 5 Should Jollibee continue in its efforts to go international or concentrate on expanding and consolidating its foothold in the Philippines only? Why?