FINLAND E-COMMERCE

WWW
FINLAND Using a search engine (usually Google) Using price-comparison sites

What you need to know to sell online in Finland

61

Invoice Online banking

32 31 25

54
HOW WE PREFER TO PAY ONLINE
(in %)

HOW WE INVESTIGATE BEFORE WE PURCHASE

3o u sta t of 1 rt t 0 onl i h exp ne sho eir erie ppi ma nce i ng i n cat l orde a alog r ue.

Reading reviews by other buyers

40

Debit or credit card

(in %) Looking at the products in a mail

30

5
Paypal

POPULATION

order catalogue

5.400.000
Finland is a country made for online shopping. The population density is the lowest in EU and except from the short but beautiful summer, it is too cold for window-shopping.

Trying out or looking at products in a retail store

17

Using social media for research

dit cre lp ting t he . ep n Acc s wo nland r d i e car u in F pref yo t of 3 ment y u 2 o her pa ods. th ot me

WHAT FINNS BUY ONLINE (in %)

BUY

40
Electronics

40
Clothes/shoes

34
Books and audiobooks

23
Music CDs

21
Movies

79%
PURCHASES
During 12 months

MOST COMMON REASON FOR PEOPLE IN THE NORDIC COUNTRIES, TO LOOK FOR PRODUCTS OUTSIDE THEIR OWN COUNTRY
Bigger range on foreign site

people in the age range 18-79 who purchased online during 2011

10 50 41
The product is not available on local site

WHAT YOU HAVE TO DO TO BE SUCCESSFUL

Accept direct banking as a payment method. In Finland the return shipping costs are covered by the web shop, tell them that you know it and do it.

WHAT WILL HURT YOUR CONVERSION RATE

Dont try to cover Finland with your Swedish web shop. Only 5,5% has Swedish as their primary language. People in Finland value clear communication of phone number, shipping costs and return policy, do it or see your conversion rate fall

778 455
TOTAL VALUE OF THE ONLINE MARKET IN 2011

Cheaper than local sites

Web shops with a wide product range are often missing in the small Nordic countries.

WE USE SOCIAL MEDIA

1.9 billion

223.207
TWITTER ACCOUNTS (estimated)

40,1%
USES FACEBOOK
We help web shops get established in new countries

Sources: Post Nord, Socialbakers, Couchbase.com, Dansk e-handels analyse, DIBS, Wikipedia. See Infographics from other countries at: http://makesyoulocal.com/e-commerce-statistic