Learn at Work Project Report

Brand Perception Analysis

Submitted by: NAME: COLLEGE: CITY: Duration: From------ To ------Number of Sample:

Define BRAND?
<Write in own words, any copy paste shall not be accepted>

Define Perception?
<Write in own words, any copy paste shall not be accepted>

Research Analysis
Market Share
Dainik Jagran TOI Dainik Bhaskar I next Hindustan

Hindustan Times
Prabhat Khabar Telegraph Amar Ujala

Analysis

Research Analysis
Preferred Column
8 7 6 5 4 3 2 1 0

Preferred Column

Analysis

Brand Awareness
Awareness

YES
NO

Brand Analysis

Dainik Jagran attributes

Series 1
5 4.5 4 3.5 3 2.5 2 1.5 1 0.5 0

Series 1

Worlds Largest

Most Trusted

No.1 in India

Superbrand

Analysis

Comparative Analysis
Rating DJ with Others Base (Over all Review) Adequate & Unbiased views Colloquial Hindi Font size and type Attractive Front page News relevant Pictures Reader connect programmes 1000 2000 Total Current Newspaper Negative OK (1-2) (3) 250 300 25% 30% Dainik Jagran Positive (4-5) 450 45% Total Negative 500 25% OK 1000 50% 10 Positive 500 25%

Analysis

Current Newspaper
14 12 10 8 6 4 2 0 Good(4-5) OK(2-3) Negative(1)

Views

Language

Font

Front Page Relevance Connect

Comparative Analysis

Dainik Jagran
14 12 10 8 6 4 2 0 Views Language Font Front Page Relevance Connect Good(4-5) OK(2-3) Negative(1)

Analysis

DJ as a Brand

Other Experiences