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Interbrand Best Global Brands 2011 Top 100 brands

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BEST GLOBAL BRANDS 2011

2011RankingoftheTop100Brands
Rank 1 2 3 4 5 6 7 Previous Rank 1 2 3 4 5 6 7 17 9 10 11 12 14 8 15 13 19 Brand Region/Country UnitedStates UnitedStates UnitedStates UnitedStates UnitedStates UnitedStates UnitedStates UnitedStates UnitedStates UnitedStates Japan Germany UnitedStates Finland Germany UnitedStates SouthKorea Sector Beverages BusinessServices ComputerSoftware InternetServices Diversified Restaurants Electronics Electronics Media Electronics Automotive Automotive BusinessServices Electronics Automotive FMCG Electronics BrandValue($m) 71,861 69,905 59,087 55,317 42,808 35,593 35,217 33,492 29,018 28,479 27,764 27,445 25,309 25,071 24,554 23,997 23,430 Print Changein BrandValue 2% 8% 3% 27% 0% 6% 10% 58% 1% 6% 6% 9% 9% 15% 10% 3% 20%

Top100Brands InteractiveCharts Methodology TopBrandInterviews Articles

SIGNUP FORUPDATES 2011REPORT: ReadOnline Download ForiPad Top100Poster

8 9 10 11 12

PREVIOUSYEARS 2011ranking 2010ranking 2009ranking 2008ranking 2007ranking 2006ranking 2005ranking 2004ranking 2003ranking 2002ranking 2001ranking 13 14 15 16 17

18

16

France

Luxury

23,172

6%

19 20 21 22 23 24 25 26 27 28

20 22 21 23 24 26 25 36 31 29

Japan UnitedStates Sweden UnitedStates UnitedStates Germany UnitedStates UnitedStates UnitedStates UnitedStates

Automotive BusinessServices Apparel Beverages FinancialServices BusinessServices SportingGoods InternetServices Transportation FinancialServices

19,431 17,262 16,459 14,590 14,572 14,542 14,528 12,758 12,536 12,437

5% 16% 2% 4% 5% 14% 6% 32% 6% 1%

PRESS&MEDIA LindsayBeltzer GlobalPublicRelations Associate +12127987786

BGBBADGE AreyouaBestGlobal Brand?ContactJessica McHiefortheBGBbadge andguidelinesforusage.

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Interbrand Best Global Brands 2011 Top 100 brands

29 30 31 32 33 34 35 36 37 38 30 27 28 32 33 35 34 43 39 37 44 45 UnitedStates Switzerland Sweden UnitedKingdom Japan UnitedStates Japan UnitedStates Canada UnitedStates Italy France Alcohol Beverages HomeFurnishings FinancialServices Electronics FMCG Electronics InternetServices Media FinancialServices Luxury FMCG 12,252 12,115 11,863 11,792 11,715 11,372 9,880 9,805 9,515 9,091 8,763 8,699 0% 5% 5% 2% 2% 3% 13% 16% 6% 3% 5% 9%

BESTGLOBALGREENBRANDS Whichbrandsleadwhenit comestotheenvironment. FindoutinourBestGlobal GreenBrandsreport.

VIDEOS VisitourBestGlobalBrands 2011YouTubeplaylistto watchsomeofourvideos surroundingthelaunch. 39 40

41

42

Netherlands

Electronics

8,658

0%

42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61

40 41 48 47 49 53 38 46 50 51 58 56 52 57 54 59 55 63 62 65

UnitedStates UnitedStates Spain UnitedStates Germany Germany Japan UnitedStates UnitedStates UnitedStates France France UnitedStates Switzerland Canada UnitedStates UnitedStates Germany Germany SouthKorea

FinancialServices Electronics Apparel BusinessServices Diversified Automotive Electronics FMCG Automotive FMCG FMCG FinancialServices FinancialServices FMCG Electronics Electronics Media Automotive SportingGoods Automotive

8,620 8,347 8,065 8,005 7,900 7,857 7,731 7,609 7,483 7,127 6,936 6,694 6,634 6,613 6,424 6,414 6,383 6,171 6,154 6,005

3% 6% 8% 7% 8% 14% 14% 1% 4% 3% 9% 0% 4% 1% 5% 5% 5% 13% 12% 19%

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Interbrand Best Global Brands 2011 Top 100 brands

62 60 UnitedStates Restaurants 5,902 1%

63

61

UnitedStates

Beverages

5,604

3%

64

70

UnitedStates

Diversified

5,598

19%

65 66 67 68 69 70 71 72 73 74 75 76 77 78 79 80 81 82 83 84 85 86 87 88 89 90 91 92

64 69 67 68 73 77 71 72 76 81 82 66 79 78 74 88 83 80 75 84 90 85 87 92 89 NEW 93 86

UnitedStates France Germany Spain Japan France UnitedStates Germany UnitedStates Netherlands UnitedStates UnitedStates France UnitedStates UnitedKingdom UnitedStates UnitedStates Switzerland UnitedStates UnitedStates UnitedStates Mexico Germany UnitedKingdom UnitedKingdom Japan Netherlands Switzerland

FMCG Luxury FinancialServices FinancialServices Electronics Luxury FMCG Automotive Luxury Energy FinancialServices InternetServices Alcohol Alcohol FinancialServices ComputerSoftware Restaurants FinancialServices FMCG Apparel Diversified Alcohol FMCG Alcohol Alcohol Automotive Alcohol FinancialServices

5,376 5,356 5,345 5,088 5,047 4,781 4,672 4,580 4,498 4,483 4,478 4,413 4,383 4,319 4,259 4,170 4,092 4,090 4,072 4,040 3,945 3,924 3,883 3,842 3,841 3,819 3,809 3,799

6% 12% 9% 5% 16% 18% 3% 4% 9% 12% 12% 11% 9% 7% 1% 15% 3% 2% 2% 2% 10% 2% 4% 8% 6% N/A 8% 0%

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93 95 Italy Luxury 3,794 10%

94 95 96 97 98 99 100

94 100 97 NEW NEW 91 98

Switzerland UnitedKingdom UnitedStates UnitedStates Taiwan Italy UnitedStates

FinancialServices Luxury Restaurants Diversified Electronics Automotive Automotive

3,769 3,732 3,663 3,651 3,605 3,591 3,512

8% 20% 10% N/A N/A 1% 7%

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