INTERNSHIP REPORT

Organizational Study At TVS-ELECTRONICS CHENNAI

EXECUTIVE SUMMARY
The MBA course offered by xxxxxxx, has its own unique academics style, which requires its MBA students to undertake an internship with any of the leading business houses for a period ranging from 4 weeks to 6 weeks during the second semester.

TVS Electronics (TVS-E), headquartered in Chennai, was founded in 1986 as an IT Peripherals manufacturer and has today transformed into a leading Transaction Automation IT Products & Solution provider. TVS Electronics is a part of the 100-year-old, US$ 4 Billion TVS Group - one of India's oldest & most trusted business groups and the first among companies in Asia (outside Japan) to win the prestigious Deming Award for Quality. The TVS-E range of products has been engineered to withstand the wide variety of demands that is required for a country like India.

Report tells the success story of TVS-E. The report consists of the study of the organization. It involves the brief profile of the company, pre-establishment factors that prompted the establishment of the company, location and milestones in the history of the company. Apart from this a brief introduction has been given about the departments of the company.

CONTENTS

CHAPTER CONTENTS 1 INTRODUCTION Objective of study Industry Profile COMPANY PROFILE About Company About Chairman IT Peripheral Industry Company overview Mission & Vision Products Functional Departments CONCLUSION

PAGE# 06 07 08 18 19 21 22 24 32 35 41 48

INTRODUCTION

TVS Group Of Companies

TVS Group is an Indian diversified industrial conglomerate with its principal headquarters located in Chennai and Madurai. Almost all holdings of the group are private. The largest and the most visible subsidiary is TVS Motors, fourth largest two-wheeler manufacturers in India. TVS Group, headquartered in Chennai, with group revenue of more than USD 10 billion is an automotive conglomerate company in India, specialized in manufacturing of two-wheeler, three-wheeler, auto-electrical components, high tensile fasteners, die casting products, brakes, wheels, tires, axles, seating systems, fuel injection components, electronic components and many more.

Objectives of Study
To acquire knowledge about the organizational structure and functioning of the departments at TVS-E, Chennai. To know the activities of employees of TVS-E, Chennai . To understand the functioning of the organization. To know the co-ordination among the departments and the organization structure. To familiarize with the organization and its processes.

INDUSTRY PROFILE

FOUNDER OF THE GROUP

Trichur Vengaram Sundram Iyengar, son of Trichur Vengaram Iyengar, was an industrialist, the founder of T V Sundram Iyengar and Sons Limited group of companies, one of India's largest industrial conglomerates. With his humble beginning as a lawyer, he grew into one of the most successful industrialists of his time. The Flagship Company of the group is TVS Motors. He laid foundation for road transport industry in the erstwhile Madras Presidency through the states first bus service. The TVS group he thus started now extends from motor industry, auto services to financial services.

Axles India Limited

Axles India is promoted by Wheels India and Sundaram Finance, with technical support and equity participation from Dana Corporation, USA. Incorporated in 1982, the company provides axles for the entire range of medium and heavy commercial vehicles, including Pressed Axle Housings, Drive Axle Housings, Trailer Axle Beams, Hub Reduction Axle Housings and Drive Heads. The company capacity of 180,000 Pressed Axle has a manufacturing Housings annually.

website : www.axlesindia.com

Delphi-TVS Diesel Systems Limited

Delphi-TVS is a joint venture between Delphi Corporation, USA and T.V. Sundaram Iyengar & Sons, India. The company manufactures Diesel Fuel Injection Equipment for Cars, Sports Utility and Multi Utility Vehicles, Light Commercial Vehicles, Tractors, Single & Two Cylinder engines. Delphi-TVS believe that its success is based on the solid foundation of customer satisfaction, continuous innovation and total employee involvement. The company has a track record of sustained growth since it was set up. Delphi-TVS has obtained ISO/TS 16949 and ISO 14000 certifications. The company has now won the JIPM TPM Excellence Award (first category). To meet increasingly stringent emission norms, Delphi-TVS has upgraded its technology and introduced new products. Mechanical Rotary Technology has been upgraded to Electronic Rotary
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Technology

and

Delphi-TVS

and

has

now

introduced

the

state-of-the art-Common Rail Technology with full authority electronic controls. website : www.delphitvs.com

Lucas Indian Service Limited

Lucas Indian Service Limited (LIS) was established in 1930 and is a sales and service company for auto electrical and fuel injection equipment. LIS is a fully owned subsidiary of Lucas-TVS Limited and markets auto components for the replacement market. Its preventive service product, Lucas Care, is designed to deliver a problem-free driving experience. LIS has a country-wide network of 2000 authorised sales and service dealers. Its manufacturing facility at Chennai makes ignition coils and switches.

India Motor Parts and Accessories Limited

India Motor Parts and Accessories Limited (IMPAL) was incorporated in 1954 to distribute automobile spare parts, accessories and garage equipment manufactured by General Motors, USA. Today, the company has a multi-business portfolio that includes the distribution of indigenously manufactured components. It markets automobile components

manufactured by the TVS Group, as well as other leading automobile ancillary manufacturers.
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Sundaram Brake Linings Limited

Established in 1974, Sundaram Brake Linings (SBL) is a pioneer in the manufacture of asbestos-free friction material in India. Distinguished by its focus on cutting-edge technology, the company has a strong presence in the Indian OEM and aftermarket and exports to over 60 countries. SBL is a ISO / TS 16949 and ISO 14001 certified company. It is the first friction material manufacturer in the world to win the coveted Deming Application Prize for Total Quality Management. SBL is successfully positioned to meet the growing need for friction materials for the automotive industry. webite: www.tvsbrakelinings.com

Sundaram-Clayton Limited
Sundaram-Clayton Limited (SCL) is a pioneering manufacturer of air brake systems. The market leader in this space, the company exports quality spare parts to over 15 countries. The SCL-Brakes division is the first Indian company to manufacture the next generation Anti-Lock Braking System (ABS) and Anti-Spin Regulation (ASR), both of which have been developed with in-house design technology. It is also the first company in India and the fourth company outside Japan, to win the prestigious Deming Award. The companys Die-casting division has evolved from being a captive supplier to a full-service supplier of aluminium components to Indian and multinational companies. Both

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divisions Brakes and Die-casting have QS 9000 and ISO 14001 certifications.
website: www.sundaram-clayton.com

Sundaram Textiles Limited

Sundaram Textiles was formed in 1960 to manufacture 100% cotton and synthetic yarn. It has two units: one in Tirunelveli District and another in Madurai. These units have 47000 spindles and 720 rotors. Currently, the company Europe, exports more than 50% of its Middle East, Far East production to countries in and South Asia.

website: www.sundaramtextiles.com

Turbo Energy Limited

Incorporated in 1982, Turbo Energy Limited (TEL) is a technical and financial joint venture between KKK Germany, (presently BorgWarner Turbo SystemsBWTS), Brakes India Limited and Sundaram Finance Limited. TEL manufactures turbochargers for internal combustion engines. Its state-of-the art manufacturing facility has the capacity to manufacture, test and assemble 350,000 turbochargers per annum. TEL is a QS 9000 certified company and is under certification for TS 16949 : 2002. The companys exclusive R&D centre at Chennai has been recognised by the Department of Science and Technology, Govt. of India since 1985.
website: www.turboenergy.co.in

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ZF Electronics TVS (India) Private Limited

ZF Electronics TVS (India) Private Limited (Formerly TVS Cherry Private Limited) is a joint venture between TVS Group, India and ZF Electronics Corporation, USA (a group company of ZF Friedrichshafen AG, Germany) to manufacture precision snap action switches, sensors and electromechanical assemblies in India. ZF Electronics TVS manufacturing facility located at Madurai is ISO 9001:2000 / ISO/TS 16949:2002 certified and is a UL approved site. ZF Electronics TVS manufactures Precision Snap Action / Rocker Switches, Sensors and Reed Relays to cater to automotive, consumer and Industrial markets. ZF Electronics TVS also markets advance performance keyboards and key modules manufactured by ZF Electronics GmbH, Germany. ZF Electronics TVS offers its customers quality products and renders application design support. Switches manufactured by ZF Electronics TVS are used in various applications of following products, segments Industrial Consumer equipments, durables, Telecom

Automotive, equipments

Computer

website: www.zftvs.com

TVS Motor Company Limited

TVS Motor Company Limited is one of the largest two-wheeler manufacturers in India and amongst the top ten in the world. From being the first to introduce a two-seater moped in India (TVS 50 in 1980), to being the first two-wheeler company in the world to receive the coveted
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Deming Prize for Total Quality Management, TVS Motor has consistently set benchmarks for the industry.

The companys leadership edge is continually consolidated through pioneering R&D and innovative engineering practices. The company is ISO 9000, QS 9000 and TS 16949 certified and has also received the TPM Excellence award. TVS Motor serves its 10 million strong and growing customer base through a vast network of over 500 dealers and 2500 customer touch points. It has sold over a million two wheelers. The company has, for the last 4 years, continuously bagged the Export Excellence website: www.tvsmotor.co.in Award.

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COMPANY PROFILE

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About Company
TVS Electronics (TVS-E), headquartered in Chennai, was founded in 1986 as an IT Peripherals manufacturer and has today transformed into a leading Transaction Automation IT Products & Solution provider. TVS Electronics is a part of the 100-year-old, US$ 4 Billion TVS Group - one of India's Oldest & most trusted business groups and the first among companies in Asia (outside Japan) to win the prestigious Deming Award for Quality. The TVS-E range of products has been engineered to withstand the wide variety of demands that is required for a country like India.

TVS Electronics Limited

TVS Electronics Limited (TVS-E) is a leading player in the information and communication technology market. Its mission is Taking IT to the Heart of India. TVS-E is organized into two business groups:

Transaction automation products and solution

TVS-E leads the Indian dot matrix printer and mechanical keyboard markets, (40% and 52% share respectively). This group also provides multi-platform solutions for front-end transaction processing to industries like retail, telecom, e- Governance and financial services.

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Electronic manufacturing services

This group offers a wide spectrum of services to global customers, including product engineering and development, sourcing, contract manufacturing and customer support. With over 15 years of experience and a 350 strong supplier network, this division is focused on best practices in Total Quality Management, Business Planning and Human Resources Management.

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About Chairman
Mr. Gopal Srinivas is the director of TVS Electronics Limited. He is also the
joint mnaging director of Sundaram-Clayton Limited and is on the board of other TVS group companies. TVS Electronics is the only group from Asia, outside of Japan that has won the Deming Award for Quality more than once. TVS Electronics, founded in 1986, started as an IT peripherals manufacturer and has today transformed itself into an IT Transaction Solution provider and Business Process Outsourcing partner. TVS-E offers a wide range of computer peripherals to suit all peripheral related needs. Gopal also sits on the board of ICICI Ventures, Indias largest private equity firm. Gopal is currently the Chairman of the Tamil Nadu State Council of Confederation of Indian Industry (CII). He was previously the president of Manufacturers Association for Information Technology (MAIT). In 2004 was named the Electronics Man of the Year - 2004 by Electronics for You. Gopal has an undergraduate degree from Loyola College in Chennai and an MBA degree from University of Michigan, Ann Arbor.

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IT Peripherals Industry
LATEST TRENDS
The global computers and peripherals industry generated total revenues of $540.1 billion in 2009, representing a compound annual growth rate (CAGR) of 5% for the period spanning 2004-09. Personal computers (PC) segment proved the most lucrative for the global computers and peripherals industry in 2009, generating total revenues of $236.9 billion, equivalent to 43.9% of the industrys overall value. The performance of the industry is forecast to accelerate only slightly, with an anticipated CAGR of 5.9% year period for the five2008-2013.

With the increase in Personal Computer (PC) penetration rate, the demand for peripheral devices has been growing rapidly. The increasing demand for printing and scanning in the various industries (such as manufacturing, banking and finance, and services) is driving the growth of the Peripherals market. There has also been an increase in the Home segment, due to increase in the high level of disposable incomes. The impact of the global economic recession is now well behind us and the IT hardware industry in India is once again on a revival path. The year 2009-10 has indeed witnessed an excellent comeback by the Indian IT hardware market

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Company Profile
TVS Electronics Limited

Type Industry Founded Headquarters Key people Products

Public Electronics and Manufacturing 1986 Chennai, India Gopal Srinivasan, Director Computer peripherals Printers Key boards UPS IT Services $70 million USD www.tvs-e.in

Revenue Website

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COMPANY OVERVIEW
Evolution

TVS Electronics is a part of the 100-year-old, US$ 4 Billion TVS Group - one of India's oldest & most trusted business groups and the first among companies in Asia (outside Japan) to win the prestigious Deming Award for Quality.

TVS Electronics (TVS-E), headquartered in Chennai, INDIA (BSE:532513, NSE:TVSELECT) was founded in 1986 as an IT Peripherals manufacturer and has today transformed into a leading Transaction Automation IT Products & Solution provider.

Business Philosophy
TVS-E live the concepts of TRUST, VALUE and SERVICE in everything they do as their guiding philosophy. Their philosophy is that business is built on relationships and not just on delivery of a product or service at a cost effective price. This is demonstrated by the long-standing, close relationship that has been established with large, institutional as well as small, retail customers & business partners across India.

Their continuing partnership with Global leaders is another commitment to their customers in bringing in the best of technologies from across the World. In all their business activities, they place paramount importance on "customer

focus," seeking to maximize customer satisfaction by approaching things from our customers' perspective and anticipating their needs. TVS-E understand the
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definition of the term 'flexibility', and will deliver exactly what the customer demands ,time and again.

These principles form the basis of their competitiveness continuous improvement of the quality of products & services while relying on close customer contact & internal development through the absorption of the most modern technologies available, which has allowed TVS-E to take the leadership in each of the sectors they operate in.

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Fig no:01

Source:www.tvs-e.in
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Fig no:02

Source:www.tvs-e.in
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The TVS-E Advantage

Leadership built over the Years

True to its credo 'Productivity through intelligence', TVS-E have over the years made significant investments in organizational development, in creating a transparent and entrepreneurship driven culture, with a vibrant team of people. TVS-E has a 400 strong employee base among which 50% are engineers.

As a pioneer in many products areas with over 20 years of hands-on experience across industries, TVS-E commands extensive know-how of the Indian consumer and has earned a solid reputation from customers for the reliability & versatility of the products made for the most challenging and demanding environments.

A loyal customer base of over 4 million across Banking, Insurance, Financial services, Retail, Manufacturing, Services, the State and Central Governments of India is a standing testimony of what TVS-E is today. An installed base of more than 1.6 Million printers to date makes them India's largest Dot Matrix Printer Company; TVS-E is also ranked today among the Top 5 in the World in IT peripherals industry.

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Emerging Market Leader in Transaction Domain

Having been a market leader in the Dot Matrix Printers and Keyboards space for about 2 decades now, TVS-E is currently transitioning into a full range Transaction Automation Products & Solutions Company. With a significant focus on Retail through our fast growing POS (point of sale) initiative and in Enterprise Mobility through Field Force management Solutions, TVS-E is all set to become the market leader in the Transaction automation domain space. As a dedicated player, TVS-E is committed to providing our customers with not only reliable products but also the flexibility of customization and solutions that the ever changing market demands.

TVS-E are now expanding its presence outside India with our innovative products and services and are set to deliver an experience that will delight customers in any market.

Deep Penetration Market Presence in India

With a partner network comprising 3500+ authorized dealer partners and 400+ authorized service partners covering 450+ towns, TVS-E has built an enviable market reach for IT products in India. This network built across the length & breadth of the country, including interior and remote areas, is ably supported by 'Care line' a World-class multi-lingual Call center that provides online customer support for our Indian clients in their own language. In addition, they have in place a comprehensive service and support policy that is indicative of steadfast commitment to meeting and exceeding individual customer expectations.

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Mission & Vision

Vision: our vision is to be the first choice as a transactional product company by providing end-to-end solutions in the point of sale and transaction domain focusing on customer-centricity as the key differentiator.

Mission: To offer products specifically designed for the heart of India environment and provide easy, cost effective support. We ensure operational investments. reliability while containing costs protecting your

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Chart no:01

OVERALL ORGANIZATIONAL CHART

President & CEO

Mr. Sastry

Product Mgmt Mr. Ganesh Kumar

Project & tech mgmt Mr. P.V Krishna

Sales Mr. Ganesh Kumar

SCM,Quality & Customer support Mr. R.Sridhar

Shared Services Mr. Sastry

Finance Mr. C.Balaji

Human Recources Mr. S.N.Suresh

Source: TVS-E

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BOARD OF DIRECTORS
Chairman

Praveen Chakravarty

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AWARDS & RECOGNITIONS

North East CompuVAR Awards for 3rd year in a row for the Best DMP brand

TVS-E accredited with ISO 9001:2008 certificate.

TVS-E accredited with ISO 14001:2004 certificate

MAIT Recognition for Business Excellence, (Level II) 2003 and MAIT recognition for excellence in Exports during the year 2002-03

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PRODUCTS
POS Systems & Terminals
Today, the billing platform has been redefined. And can now optimize the cost and increase the efficiency levels with TVS-Es new POS Terminals and Systems. Presenting the next generation transaction devices which are user friendly & simple unlike conventional computing devices.

POS Terminals

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Receipt Printers
TVS-E provides you a wide range of Printers for the Point of Sale and Transaction Domain for varied segments like Retail, Hospitality, Healthcare and BFSI. Built on the DMP and Thermal Platform, TVS-E 40 Column Receipt Bill Printers comes with innovative features to ensure the highest levels of performance, speed, print quality and transaction experience.

Receipt printer

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Barcode Label Printers

Barcode scanner

The buzz word ringing in the mind of todays retailers is speed of transaction. Barcode label printing improves the speed of transaction and reduces the turnaround time to deliver the highest levels of customer service. TVS-E Barcode Printers are easy to use and are designed to withstand tough Indian POS environments where wide varying voltage and dusty conditions are a common feature protecting the life of your investment. From Retail to Manufacturing & Logistics to Healthcare segments, TVS-Es range of label printers ensures maximum return on your investment by improving your label printing operations.

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Keyboards

Keyboards

TVS-E is the first Indian company to have launched the Rupee symbol with the TVS-E Gold Range of keyboards. With specialty keyboards such bi-lingual keyboards (Mechanical & Membrane), MSR keyboards and Programmable POS keyboards, the TVS-E range is poised for a quantum leap in the IT peripherals scene.

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Institutional Products

Dot Matrix Printers

TVS-E offers a whole range of dot matrix printers exclusively for the banking and government sectors

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FUNCTIONAL DEPARTMENTS

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Functional Departments
Human Resource Finance R&D Marketing & Sales SCM

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HUMAN RESOURCE MANAGEMENT DEPARTMENT

Human Resource capability remains a key source of the Companys competitive advantage. The Company continues to place emphasis on enhancement of skills and capabilities of its people for meeting future challenges. The key areas of Human Resource Development are training, competency development and skill enhancement. The Company continues to implement best practices and innovative initiatives to meet the challenges in acquiring and retaining talent against intense competitive pressures. As the Company takes on projects with higher complexities and expands its business, the need to reinforce the human resource capabilities becomes more critical. The Companys focus on improved Employee Engagement and ushering in a proactive work culture, through several enterprise level initiatives has been noteworthy. Employee Contact Programs have helped in obtaining valuable feedback and implement appropriate action plans. The Company continues to place emphasis on enhancement of skills and capabilities of its people for meeting future challenges. The key areas of human resource development are training, competency development and skill enhancement. Career Development Plans have been evolved for high potential managers. In addition, the Company continued to impart training to its employees, with major focus on Leadership Development and Managerial Effectiveness. A number of Internal and External training workshops, courses and seminars were conducted and an elaborate induction-training program for fresh graduate engineers, at the entry level is arranged. The feedback from the training programs has been very encouraging

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Responsibilities of HR To carry out the activities related to HR To ensure that Competency and Skill Matrix are identified To ensure that Training needs are Identified, Planned and Conducted To ensure that Training effectiveness is measured To ensure that systems to motivate and empower employees are identified and implemented To control Quality records related to Quality System of their functions

Authorities of HR To initiate corrective actions when training planned are not achieved within the targets. To arrange training programs to all departments as per plan

The functions of HRD Recruitment. Training & development. Statutory wage & salary administration. Labor welfare, which includes canteen facilities, transportation etc.

FINANCE DEPARTMENT
Various Sections in Finance Department.
Book and Budget Sales & bills payable Costing & establishments Internal audit & price store ledger
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Book and Budget

Collection of accounts from different sections Preparation of trial balance and final accounts Co-ordination with auditors Helping statutory auditor

Bills Payable
This section handles the payment to be made to the suppliers. This includes the receiving of Stores receipt vouchers, purchase order and their verification in terms of quality and quantity. Once the claims are found satisfactory, the payment is made as per the terms.

Costing
Sets the cost that is used by commercial group to add profit margin to set the price.

Establishment
This section handles all the payment to the employees such as Salary & provident fund Incentives Loans and advances Medical reimbursement

Internal audit
After preparing the balance sheet, the internal auditors will audit & they send audited balance sheets to the government auditors to audit the balance sheet.
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Other functions of Finance Department are,

Payment of wages and salaries Payment to suppliers Foreign purchase payments. Cash management.

Research & Development

The R&D Centre and the Lab facility are expected to boost the research and development efforts which are primarily directed to cater the requirements of regulated markets. The R&D Centre has strengthened and enabled the Company to successfully produce innovative products to compete with the other market giants.

Marketing & Sales

The marketing department plays a vital role to the sales department. The main thrust is to make the product look and feel attractive enough to purchase. There are many things that the marketing department does. It creates and administers the advertising of a product...usually from conception to completion. In other words it develops the advertising campaign and works with the public relations department to place ads in various trade magazines and newspapers so that people and companies will see what you have. It develops the spec sheets that are used to promote interest at trade shows. It has responsibility for trade shows. Displaying the product, having literature ready, having the proper people

available to talk about the product. It develops campaigns to promote the product to distributors and customers. It develops the branding...for instance the

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logo, the slogan, that will be used in advertising. It creates the kits or packaging that the product will be housed in. It is responsible for all press releases. To summarize, it creates the campaigns that make the product attractive to purchase.

Supply Chain Management System

Supply Chain Management is a cross functional approach to managing the movement of raw materials into an organization and movement of the finished goods out of the organization toward the end consumer. Supply Chain Management efforts start with the development and execution of a long-term supply chain strategy. Among other things, this strategy should: Identify what supply chains the firm wants to compete in Help managers understand how the firm will provide value to the supply chain Guide the selection of supply chain partners, including suppliers, subcontractors, transportation providers, and distributors

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CONCLUSION

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My Findings And Suggestions (Product side)

The commercial Dot Matrix Printers and POS terminal which was in the market has got all the relevant factors to capture consumer market. The strategy found out by TVS-E as well as its quality is satisfactory which has led to the success of the product. One suggestion is that more care and concern should be given to after sales service to retain the trust of existing customers. Also TVS-E should bring advertisement in print media and audio-video to attract more consumers towards brand and concentrate on semi urban areas and remote areas too. TVS-E has more visual identity, but it should work to create strong brand identity. TVSE should keep on bringing out new time attractive offers and schemes to increase brand value and attract customers. Exhibitions do not help to generate so much sells but they should be conducted regularly. This helps in generating awareness regarding the product in customers which ultimately helps in sales. Company should try to improve service. No doubt the company products have technically edge over competitors but in long run they have to build stronger strategies in selling and distribution.

(HR Side)
I experienced Good Human Relation at TVS-E. More and more employee oriented programs and employee participating events should be carried out so that they can be emotionally attached to the organization.

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