Introduction

Inception 1st Feb, 1942. It was first known as The Asian Oil and paint Company. 1945 touches a turnover of Rs. 3, 50,000. 1954, Asian Paints mascot Gattu is born 1957-66, a transition 1967

Current Scenario
10th largest decorative paints company in the world. One of the most admired companies in India.

About the Store

Color with Asian Paints Location Bandra Area 6000 sq.ft A real life experience, Concept store. Works on consumer aspirations for an ideal home. http://www.asianpaints.com/colourstore/colourstore.html

Customer perception
Expensive appearance Location having high footfall

Customer perception product is expensive

Reality- Perception incorrect(Prices as low as Rs 22/sq ft.)

Inside The Store Level 1

Reception
Interior demonstration Outstanding Innovation Life like interiors

Level 2
Choice your own color combination. Games Kids zone Paint zone Demo painting Visual T.V Dark room centre 1800 shades chips

Customer Attraction

Asian paints COLOUR SCHEME PRO Mobile application.

Feedback Mechanism
Questionnaire

On the spot post-its