Over and over I hear my students, my peers, and my own interior voice talk about failure as writers. Often this is linked to an idea of ‘productivity’, and in particular to a perception of others as ‘more productive’. As publication online increases the speed at which writing can appear in public, the distance between writing as a process and writing as a product closes. Consequently, the concept of productivity is measured more and more in terms of visible, finished objects, muddling the relation of publication to the act/process of writing. I’ll question the usefulness of these ideas—failure and productivity—for writing, and suggest ways of reframing our writing processes to accommodate work that ‘fails’ or is not visibly ‘productive’. In addition to talking about how what seems like ‘failure’ is an integral part of making writing that’s worthwhile, I’ll offer strategies and concepts—the multiple, the telescope—that help me keep writing despite unhappiness with my work or the feeling that others are ‘better writers’ (meaning ‘more productive’) than I am.