If you’ve ever wondered how you can create a thriving online business while having a full-time job… Or, if you’ve wanted to take an in-person business that “relies on you” and scale it online... This episode is for you. On the show today, veterinarian Dr. Brett Beckman, who specializes in veterinary dentistry, joins me to share how he has used Facebook ads to create a thriving online business. In addition to his in-person practices, Dr. Beckman sells online training courses for veterinarians, has a membership site and offers live events. And the business is driven by Facebook ads to webinars (both live and evergreen) as well as to free content. Since starting the online portion of his business almost by accident back in 2013, he’s been 4X’ing his online revenue every year since. On today’s episode, we dive into everything he’s doing and break it all down for you -- his Facebook ads, his online programs, the strategy behind what he does, and more. For me, most importantly, I really want you to pay attention to how Brett is playing the long game of his Facebook ads and paid traffic... How he focuses first on providing value so that he can build relationships with other veterinarians around the world so that when they’re ready for more training, they’ll turn to him. On the Show Today You’ll Learn: How Brett started off in May 2013 with 800 emails in his Constant Contact account and decided to test selling his first course for just $59. He went on to do $22K the rest of that year. We get into how Brett started 4X’ing his revenue each year since We break down all of his courses, and the journey he wants new leads coming into his business to take Why losing money sometimes on the front end of his paid traffic is ok with him How Brett is a master of repurposing content so he can build trust with his target audience What Brett’s super power is, in my opinion anyway, that has allowed him to be so successful What his team looks like And a whole lote more… Brand New Free Live Online Training: April 19th and 20th Coming up THIS week, on April 19th and 20th, that’s this Wednesday and Thursday, I’m going to be doing a brand new free live Facebook ads training for online businesses. I’ll be sharing the latest strategies for automating leads and sales for your online business, including tips & strategies working right now as well as case studies and more. If you’d like to learn more and reserve a spot — I’ll be doing 3 live trainings over April 19th and 20th, Wednesday and Thursday this week — you can go to rickmulready.com/fbads1 Want My Help with Your Facebook Ads Strategy? If you would like my personal help with your Facebook ads strategy, I’m pumped to announce I’m doing another live event in May, here in San Diego. This is my FBA Live event which is limited to just 40 people. FBA Live is a 3-day intimate workshop experience where you’ll learn cutting edge online business building strategies, tips and tactics that are working right now to grow and automate your business. This is an opportunity to IMPLEMENT, with the help of our team, your Facebook ads strategy to grow your business.   My team and I will be personally helping you — looking over your shoulder — to make sure you’re walking away with an active, high converting campaign. You’re going to walk away from the event with stuff DONE… the RIGHT way. We’ll help you discover the blind spots, the things that may be getting in your way of effectively marketing your business online, and fix them on the spot. At FBA Live you’ll also have rare access to and learn from some of the smartest and best online entrepreneurs around — people like Amy Porterfield, Pat Flynn, and more… You’ll be surrounded by other like-minded entrepreneurs who are trying to grow their business, just like you. To learn more and secure your spot, go to rickmulready.com/live.