Tal Hayat, VP of Marketing and Consumer Strategy, and Nick Ferry, Marketing Associate at Tunity, join the Social Pros Podcast to discuss the ways Tunity is using social to build customer awareness and loyalty.   Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers) Convince & Convert (Experience This! Show: experiencethisshow.com) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)   In This Episode 6:20 - How Tunity is creating engagement through customer stories 11:15 - How Tunity functions as both a B2B and a B2C company 11:59 - How to find success in social as a young company 19:16 - How Tunity uses social to build customer awareness along with loyalty 20:32 - How Tunity is engaging with college campuses to build customer awareness 24:01 - How Tunity has sustained a B2C product by monetizing in B2B   Resources Salesforce Rev.com Tunity   Visit SocialPros.com for more insights from your favorite social media marketers.