Today is a UK edition of the Business of Architecture. In this episode, my co-host Rion Willard speaks with Jason Bruges, an experience designer and the director of Jason Bruges Studio. After being educated and trained as an architect, Jason moved over into experience design. Today Jason Bruges reveals how he leveraged his training in architecture to found and direct one of the world's leading experience design firms. You may ask, what is experience design? Basically, experience design is the design of the environment with a special focus on the experience that a person has as they move through that environment. Jason Bruges Studio creates interactive spaces that combine architecture, art installation and interaction design, which basically means these spaces and installations respond to the people who inhabit them. Every now and then I like to bring on a guest that has used his or her architecture degree outside of the traditional realm of architecture - today's interview is an example of that.