Joe Lazauskas is a marketing and technology journalist as well as a Content marketing and native advertising expert. He Regular speaker at ContentMarketing World, Web Summit, Collision, and other major industry conferences.  He about to launch a book called “The Storytelling Edge: How to Transform Your Business, Stop Screaming into the Void, and Make People Love You” In this episode Joe and I cover a lot of ground about storytelling content marketing and more. - How/why does storytelling work? - Joe shares his "universal storytelling framework" that anyone can use to tell more compelling and effective stories. - He also shares some storytelling tips to stand out from the crowd. - We talk about Joe's new book, “The Storytelling Edge: How to Transform Your Business, Stop Screaming into the Void, and Make People Love You” - Joe shares two of his favorite growth/marketing tools/software. Joe's websites www.thestorytellingedge.com Get the book on Amazon at https://www.amazon.com/Storytelling-Edge-Transform-Business-Screaming/dp/1119483352  www.contently.com Joe Lazauskus email lazer@contently.com