It’s difficult to sell new technologies to big manufacturers. If you’ve got a novel way to build things and a fresh startup to market it, you’ll run into all sorts of obstacles: established industrial companies tend to be risk-averse, top-down organizations with long replacement cycles and highly specific requirements. Many industrial startups generate lots of interest but starve as they trek through long sales cycles.

Dayna Grayson sees that changing. She’s a partner at NEA who has invested in several next-generation manufacturing startups, including Formlabs, Desktop Metal, Onshape, and Upskill, and she points to three major shifts that have made manufacturing a compelling sector for startups to address.

Visit http://bit.ly/2Xco9WR for full episode notes and links. And visit https://www.thedigitalfactory.com/ to learn more about The Digital Factory Conference, returning to Boston on May 7, 2019. Dayna Grayson will speak along with CEOs, CTOs, and CIOs who are transforming their businesses through manufacturing.