When is the last time you thought about your relationship to technology? It is certainly something to consider these days. On this episode of Bulletproof Radio, digital happiness hacker and identity construction expert, Anna Akbari, enlightens us on the sociology of style and how it can help you perform better. You’ll hear about hacking your own identity, the evolution of cultural perception, and how to create closet catharsis. Oh! And ever wondered what beards say about people? You’ll hear something about that too! This is a great show on a holistic approach to individual empowerment. Enjoy!


Anna Akbari, Ph.D., is a sociologist and serial entrepreneur. She taught in the department of Media, Culture, and Communication at New York University and at Parsons The New School for Design. Her research focuses on technology/human relationships, digital happiness, and strategic visual and virtual self-presentation and identity construction (including sartorial semiotics and techniques of the body). Akbari is the founder of Sociology of Style, which blends social science with pop culture analysis and practical advice to offer smart, timely commentary on image-related issues and culture. She is also the founder of Sociology of Style Services, her image consulting company, which addresses identity construction through personal styling, image management, and bodily manipulation. Watch her TED talk on "Digital Happiness.” She currently works and lives between San Francisco and New York City.