Carmen Simon (@areyoumemorable) is a cognitive scientist specializing in neuroscience research and how we can use memory to have a positive impact on other people's decisions. She is the author of Impossible to Ignore: Creating Memorable Content to Influence Decisions. The Cheat Sheet: How to stay on people's minds. How to influence other people's memory. Why being remembered in the future is more important than being remembered in the past. When forgetting is actually better than remembering. How to influence others to forget. And so much more... Show notes at http://theartofcharm.com/podcast-episodes/carmen-simon-impossible-to-ignore-episode-533/ HELP US SPREAD THE WORD! If you dig the show, please subscribe in iTunes and write us a review! This is what helps us stand out from the crowd and help people find the credible advice they need. Review the show in iTunes! We rely on it! http://www.theartofcharm.com/mobilereview Stay Charming!