It is getting easier and easier to shop for keto-friendly products and sugar substitutes. But, knowing which products use natural, healthy sweeteners and how those sweeteners affect ketosis can be a struggle. In this episode, Drew welcomes the Director of Research and Development for Icon Foods and Guy Gone Keto, Thom King. Thom describes the incredible brain-boosting and physical health benefits living a keto lifestyle provided him. He also explains how the body processes the most common sugar substitutes on the market and tells why his company is betting big on allulose.   If you like the podcast subscribe & review it on iTunes | Stitcher.   Key Takeaways:   [6:43] Thom shares what inspired his deep commitment to the ketogenic lifestyle and how he seized the opportunity when a friend discovered stevia.   [15:15] The different types of sugar substitutes and how they are processed in the body.   [31:23] Understanding the ever-changing nutrition label can be confusing.   [36:02] In his food lab, Thom creates keto-friendly products including easy-to-use condiments.     Sponsors: GAINSWave — A safe natural treatment for men to reverse effects of erectile dysfunction due to poor blood flow. Acoustic wave therapy breaks up plaque for increased blood flow where it's needed.   Complete Wellness Supplements — Shop Drew’s hand-formulated, pre-workout greens, apple cider vinegar in a pill, and now Keto Boost with cordyceps and beetroot powder.   Dry Farm Wines — Use this link for a bottle of wine for $.01 with any order.   Mentioned in This Episode: Guy Gone Keto Icon Foods @GuyGoneKeto on Twitter Fit2Fat2Fit Take the Fit2Fat2Fit Podcast Listener Survey Fit2Fat2Fit on Facebook Fit2Fat2Fit Book Drew on Social Media: @fit2fat2fit Email Drew: Drew@fit2fat2fit.com @CompleteWellness on Facebook