Tom answers questions from the community.  If you want your question answered by Tom in an AMA, Please submit your questions in advance to connect@impacttheory.com, with the subject line “AMA Question”.    Impact Theory is creating a comic book! Be sure to follow along with us on Instagram as we continue our journey to create a studio that will rival Disney: http://bit.ly/2BwgFam   Impact Theory is proudly sponsored by: FitPlan: Go to fitplanapp.com/subscribe and use discount code: IMPACT to get 30 days completely free. PrepDish: Go to PrepDish.com/impact to get two weeks completely free. Skillshare. Start learning on Skillshare today at skillshare.com/impact   BOOKS MENTIONED Relentless by Tim Grover: https://amzn.to/2Pc5VA7 [3:39] Principles by Ray Dalio: https://amzn.to/2Pe4hh8  [24:19]   QUESTION TOPICS How to leverage "the darkness" to help you reach your goals [3:00] Tom walks through the best practice to change your identity when it conflicts with your ego [6:44] Tom talks about how he punishes himself when he fails to hold himself accountable for something he said he was going to do [15:50] How to become an effective leader around your peers [18:04] How you should respond when someone frustrates you in a business environment [20:50]