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SFD082 Fashion Startup Trade Shows: Are You Ready (and what's the cost)?

SFD082 Fashion Startup Trade Shows: Are You Ready (and what's the cost)?

FromFashion Designers Get Paid: Build Your Fashion Career On Your Own Terms


SFD082 Fashion Startup Trade Shows: Are You Ready (and what's the cost)?

FromFashion Designers Get Paid: Build Your Fashion Career On Your Own Terms

ratings:
Length:
62 minutes
Released:
Feb 18, 2019
Format:
Podcast episode

Description

When it comes to trade shows, there are SO many questions. How much is this going to cost? How does this all work? How do I make sure it’ll be a success? Am I ready? In my interview with Danielle Licata and Kelly Helfman, we talk about these exact questions and more. Danielle and Kelly are brand directors for the Magic Trade Show in Vegas, the Coterie Trade Show in New York, and so many other specialty shows for specific categories. Magic and Coterie are some of the largest fashion trade show events in North America, and these ladies know their STUFF! They’re so knowledgeable and so generous with sharing it here on the podcast--you’re going to love it. We go through what these trade shows are doing to support new and emerging designers (like you!), how to decide if you’re ready, the details of the exact numbers of how much things are going to cost, and they’ve really set you up for success. We talk about how to prepare before, during, and after your trade show experience. I’m so excited about this episode--I know you’re going to love it! In the interview (which you'll love) we will cover: DTC vs retail What brands are doing to break in, get started, and stand out at trade shows (and how to know you’re ready) Ways to connect with buyers to make sure you show up at the show in the right orders Step-by-step advice to figure out if this is the right path for you What kinds of brands Kelly and Danielle see coming to their trade shows, and what they’ve seen brands do to have a successful launch the first time around The timeline to be expected The foundation brands start with when jumping into a trade show How seriously buyers take your Instagram following (!), and how clear you need to be on your brand story How much of a foundation to build before getting results at a wholesale trade show How much money to set aside to do trade shows! What Danielle and Kelly think the future of trade shows will look like--they’re changing! What collateral you need to go in prepared as a brand The key to your success at a trade show: knowing who you are as a brand, and knowing where you should be positioned How brands kickoff the successful trade show experience Opportunities for startup and emerging designers What Kelly and Danielle wish people would ask them about working in the fashion industry And so much more! DANIELLE LICATA From being a Sales and Operations Manager at Stella McCartney and Vice President at Belstaff, Danielle Licata has earned her role as the President of East Coast Womens, Informa, overseeing Coterie, Fame, Moda, and AccessoriesTheShow. With over 10 years of experience in the luxury fashion category, Danielle is both a macro-thinker and micro-executer, allowing her lead and successfully builds her team.  Danielle has had many hats; from opening flagship stores to increasing multi-million dollar revenues to curating trade shows from the ground up. Since her start at UBM Fashion (now Informa) Danielle has pioneered the launch of Beauty at Coterie and will be unveiling the company’s first stand-alone retail pop-up in Miami this July 2018. KELLY HELFMAN Kelly is the President of West Coast Womens, Informa, overseeing WWDMAGIC, Project Womens, and Pooltradeshow. Kelly leads the MAGIC Women’s events while balancing motherhood and advocating for work/life balance. With 15+ years of experience in fashion sales, marketing, and design, her career highlights include starting her own celeb-favorite, vintage-inspired clothing brand, launching Children's Club Las Vegas, and FWD New York (now merged with FAME). LET’S TALK TRADE SHOWS Kelly and Danielle are here to help you maximize your trade show experience and decide when and if it’s right for you. Through Magic and Coterie trade show, they provide a platform for brands to sell directly to buyers, holding your hand (if you need it!) to do what’s best for your business. They have about seven shows a year, so if you’re interested, there’s always time to get prepared for the next one--you
Released:
Feb 18, 2019
Format:
Podcast episode

Titles in the series (100)

The fashion industry is brutally competitive...and we're all trying to get ahead. The problem is that everyone's so tight lipped with their strategies and resources. The Successful Fashion Designer is an "all secrets revealed" show by industry expert designer and educator Sew Heidi to help you gain the confidence, skills and insights to make it in a cutthroat market. The show covers topics such as breaking into the industry, getting promotions and raises, launching your own label and becoming a successful freelancer. Every episode is packed full of actionable steps you can implement right away to get ahead. Now.