We hear a lot about growth hacking, but often forget about the true fuel for any business: organic growth. Today our guest is Ashley Greene, the founder of Instratify. You'll learn how to discover precious customer insights, run interviews and surveys, manage analytics, and achieve sustainable organic growth for your product.
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Show Notes

Instratify — Ashley's consulting and training company
ZenTribes — peer support group for entrepreneurs by Sherry Walling
AARRR! Dave McClure’s “Pirate Metrics” And The Only Five Numbers That Matter
"Toyota's 5 Why's — the iterative interrogative technique
Rev — Ashley's transcription service of choice
FourEyes, SurveyMonkey — survey tools
Amplitude, Kissmetrics, Woopra, Mixpanel, [Google Analytics — analytics tools
FullStory, Hotjar — more tools for tracking user experience
What is a North Star Metric?
What Is Net Promoter Score?
The Spotlight Framework by David Cancel
5 Habits to Building Better Products Faster — a book by Hiten Shah
Hypergrowth — a book by David Cancel
Lean Analytics — a book by Alistair Croll and Ben Yoskovitz
Hooked: How to Build Habit-Forming Products — a book by Nir Eyal with Ryan Hoover
To Sell Is Human — a book by Daniel H. Pink
Uncover Insights in 60 Minutes for Rapid Growth with a Single Survey — Ashley's workshop
Visit Ashley's website
Follow Ashley on Twitter: @AshleyKGreene
Drop Ashley a line at ashley@instratify.co

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