Do you need a separate business profile? What is a personal brand? Can you beat the algorithm? How many hours of your 40-hour workweek should you be spending on Instagram? IS IT EVEN WORTH IT? The girls dive into these questions as well as a few apps/tools to help with business. That said, the conclusion: Be really honest about whether or not the time you are putting into Instagram is actually measurably growing your business because popularity does not necessarily equal profitability and we'd rather spending hours "making the thing" than wasting our time marketing a thing we never made.