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Confessions Of A Female Entrepreneur Direct Response Marketing Expert With Alyson Lex

Confessions Of A Female Entrepreneur Direct Response Marketing Expert With Alyson Lex

FromJoin Up Dots - Online Business Success Made Easy


Confessions Of A Female Entrepreneur Direct Response Marketing Expert With Alyson Lex

FromJoin Up Dots - Online Business Success Made Easy

ratings:
Length:
55 minutes
Released:
Mar 2, 2016
Format:
Podcast episode

Description

Today’s guest entrepreneur joining us on the top rated Steve Jobs inspired Join Up Dots podcast interview is a lady who is a complete rockstar. Not in the get up on stage and grind it like Tina Turner type of rockstar or perhaps she does that in her spare-time. But the kind of rockstar that can make your marketing, jump out of the page, like Mick Jagger on speed. As she says “I can take you from “I don’t know” or “This doesn’t work” or even “I’m not having any FUN with this!” to “My Marketing ROCKS!” Which is of course a very confident statement to make, and one that works on every level. So who is she? She is the former Marketing Manager for Glazer-Kennedy Insider’s Circle – whose first sales-letter generated nearly $9,000.00 in less than 3 days to a list barely over 200 people. Her copy and marketing strategy contributed to a campaign that generated over $1 MILLION at an international event attended by more than 1,000 people. And that is the kind of online content that anyone would want to know about. As she says “When I began working for Dan Kennedy and Bill Glazer in 2007, a whole new world was opened up to me in terms of marketing. I’d always paid attention to advertising, and I always had a strange addiction to infomercials, but I never could have imagined that my life would begin revolving around all things marketing, all the time. I studied Psychology, English and Creative Writing in college – never once suspecting that perhaps I was setting myself up for a career in marketing. I always just loved the English language and the way words could be used to accomplish so many things… and in my Psychology classes, I was learning what made people tick. Now I have the great pleasure of taking the things that I love and doing them for money! I am very content to figure out new ways to make people buy things and it’s quite rewarding to know that my words helped someone increase their bottom line and benefit their bank accounts. I really do have the best job in the world.” So what is the difference between creative writing, and great marketing copy? And does she see that this was something she learnt, or was always in here in some degree? Well lets find out as we bring onto the show to start joining up dots with the one and only copywriting entrepreneur Alyson Lex.
Released:
Mar 2, 2016
Format:
Podcast episode

Titles in the series (100)

Hugely Popular, top rated entrepreneur business podcast the Join Up Dots show inspired by Steve Jobs, is full of amazing, inspiring online and off success stories and career content. A motivation packed show created for the entrepreneurs, wanting to become the best and grab business success, adventure, money, freedom and dreams too. In fact anyone with mindfulness searching for financial freedom, but unsure of the career path to take will love this show, as David Ralph delivers entrepreneurial business advice direct to your eardrums on every episode. Each guest enters into a free flowing conversation filled with humor, motivation, inspiration and powerful stories of success as they look back over their life, and in the words of the master entrepreneur Steve Jobs...join the dots that has led them to their own area of business or lifestyle success.