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EP 585: CaliberMinds Raises $1.1M Helping 12 Customers Close B2B Leads Using More Intelligence with CEO Raviv Turner

EP 585: CaliberMinds Raises $1.1M Helping 12 Customers Close B2B Leads Using More Intelligence with CEO Raviv Turner

FromSaaS Interviews with CEOs, Startups, Founders


EP 585: CaliberMinds Raises $1.1M Helping 12 Customers Close B2B Leads Using More Intelligence with CEO Raviv Turner

FromSaaS Interviews with CEOs, Startups, Founders

ratings:
Length:
17 minutes
Released:
Mar 1, 2017
Format:
Podcast episode

Description

Raviv Turner. He’s the co-founder and CEO of CaliberMind – the first marketing, technology platform to apply machine learning in human language analysis to build detailed psychographic profiles. He has more than 10 years of experience leading products and development for high growth B2B SaaS companies. His previous roles include Director of UX at FullContact and VP of product at TapInfluence. Raviv is a mentor at Techstars Accelerator and holds a Masters in Interactive Media at NYU. Famous Five: Favorite Book? – Hacking Marketing What CEO do you follow? –  Bart Lorang Favorite online tool? — Asana, 7Geese and Slack Do you get 8 hours of sleep?— Doing my best If you could let your 20-year old self, know one thing, what would it be? – “Your network is your net worth”   Time Stamped Show Notes: 01:40 – Nathan introduces Raviv to the show 02:25 – CaliberMind analyzes and boosts structured and unstructured data 03:18 – CaliberMind is a SaaS model 03:36 – Monthly billing starts at $2K 03:46 – Average customer pay per month 04:15 – CaliberMind was launched in 2015 04:48 – Raviv adapted the idea from the military 05:05 – Raviv was in product design for the past 15 years 05:23 – The analytics structure data 06:30 – CaliberMind currently has their first 12 customers 06:54 – CaliberMind has bundled packages of services 07:40 – CaliberMind was bootstrapped on their first year 07:55 – CaliberMind had raised their $1.1M seed round after seeing traction from the customers 08:20 – No customer churn yet 08:42 – CAC and LTV 08:56 – The account-based marketing 09:20 – Team size of 8 and based in Colorado 09:39 – Most of the team are developers and data scientists 09:46 – They have Nic Zangre who was a Director of Marketing at AdRoll 10:00 – Raviv shares how he convinced Nic to work with CaliberMind 10:26 – Nic has equity in CaliberMind 10:45 – Some companies that are in the space are Usermind and Pegasystems 12:25 – The Famous Five   3 Key Points: Work with people who share the same passion and vision as you do. Taking that leap out of your comfort zone is often risky and also, often, worth it. Find ways to help the people in your network without expecting something in return.   Resources Mentioned: Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments Drip – Nathan uses Drip’s email automation platform and visual campaign builder to build his sales funnel Toptal – Nathan found his development team using Toptal for his new business Send Later. He was able to keep 100% equity and didn’t have to hire a co-founder due to the quality of Toptal Host Gator – The site Nathan uses to buy his domain names and hosting for the cheapest price possible. Audible – Nathan uses Audible when he’s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books. The Top Inbox  – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences Jamf – Jamf helped Nathan keep his Macbook Air 11” secure even when he left it in the airplane’s back seat pocket Freshbooks – Nathan doesn’t waste time so he uses Freshbooks to send out invoices and collect his money. Get your free month NOW Show Notes provided by Mallard Creatives
Released:
Mar 1, 2017
Format:
Podcast episode

Titles in the series (100)

Over 10M founders, CEO's, and investors have downloaded this 15 minute daily podcast from Nathan Latka. Each day Latka interviews a software (SaaS) CEO and gets them to share how they've grown (or not) so fast all backed by hard data points. To date, over 1000 CEO's have been interviewed that together do over $6b in revenue, have raised over $5b, and employ more than 180,000 employees. The magazine for CEO's: http://nathanlatka.com/magazine The Book for CEO's: http://nathanlatka.com/bookamazon