Co-founder/CEO of Freshdeal, and previously Fruitspot, leading Agtech start-ups focused on the Produce Industry. He has built and led digital businesses worth +$2 billion for leading brands like P&G, Google, Nike, Coke, and Diageo. Jose has +15 years of experience in business strategy, digital, and marketing. As Director of Strategy at Hugeinc.com, and while developing through the ranks at P&G and Booz&Co., Jose has led business worth +$2B for brands like Procter & Gamble, Google, Nike, Coke, and Diageo.