Simplifying Ad Optimization with Andy Marzka from AdThrive
For today's episode of the Food Blogger Pro podcast, Bjork talks with Andy Marzka, founder and CEO of ad optimization service AdThrive.
Ad optimization is one of those things that totally clicks for some people and totally doesn't click for others. And even for the people it "clicks" for, it can be a confusing, befuddling, and frustrating process to get it all figured out.
Fortunately, Andy Marzka agreed to help us understand it all a little better. Andy is the founder and CEO of AdThrive, an ad optimization service that helps you make the most money possible with your ads.
In this eye-opening episode, Andy reveals:

What DFP is and why AdThrive uses it
How passbacks work and why they are important
The number of ads you should have and how to place them
How the ad industry is changing - and what it means for you
Why ad impressions don't always add up to equal the number of pageviews
What cookies are and how they work
When you should start using ads as a new blogger
When you should think about getting an ad manager
His advice for making money in blogging
The importance of mobile and what it means for your ads

Resources:

AdThrive.com
Doubleclick for Publishers (DFP)
Google Adsense