I think everyone should listen to this due to the advice for general social media it gives, but ESPECIALLY creatives young and old in advertising because we dive deep into the old, new and changing landscapes of the advertising world. We talk about working with more traditional superiors, why you need to be thinking in tweets instead of TV spots and a ton more - this was an all time one.   Apologies that some of the questions were cut out - this was in a large hall and we weren't able to capture every question.