31 min listen
Alice + Olivia's evp of brand marketing Aliza Licht: 'Amazon doesn't need a brand story'
Alice + Olivia's evp of brand marketing Aliza Licht: 'Amazon doesn't need a brand story'
ratings:
Length:
36 minutes
Released:
Jun 13, 2018
Format:
Podcast episode
Description
During her time running the DKNY PR Girl Twitter account, Aliza Licht was only asked to delete one tweet. Licht worked on the PR and communications team at DKNY when the company began putting together initial Facebook and Twitter strategies. Social media marketing strategies have only become more complex since then, but the brand-as-relatable-friend voice has held strong. After leaving DKNY, Licht wrote a book titled “Leave Your Mark,” and she currently serves as the evp of brand marketing at Alice + Olivia. She discusses the evolution of authenticity in social media, branding and storytelling, and Amazon vs. wholesale.
Released:
Jun 13, 2018
Format:
Podcast episode
Titles in the series (100)
Stone and Strand founder Nadine McCarthy Kahane: Trying to please everyone is no way to run a business: Nadine McCarthy Kahane, founder of online jewelry marketplace Stone and Strand, joined the Glossy Podcast to discuss her company's experiments offline, its influencer partnerships and how it has tried to compete with Amazon. by The Glossy Podcast