When many people think health and wellness, they think spas, meditation, and yoga, but over the last two decades it has evolved into so much more. Now the field encompasses women-only surf retreats, health-conscious hospitality brands, a new focus on men and families, high-energy escapes, healthy cruising, on-demand massages, amid more -- all fueling a multi-billion dollar opportunity.
To better understand what's happening across the sector, we talk with Jason Moskal, VP of lifestyle brands for IHG (in charge of its EVEN hotels) and Susie Ellis, CEO at Global Wellness Institute and President of Spafinder Wellness.