How do ideas become market-winning products?  That is the question Chad McAllister, PhD, has explored throughout his 25 year career in product development, management, and innovation. Now, with the economy showing signs of improving, organizations are committing more resources to innovation. This is creating a need for people to move into product roles, but many employees, even those who have been product developers and managers, lack a clear understanding and the frameworks for being successful with innovation.

Chad's new book, "Turning Ideas into Market-Winning Products," is for employees moving into product roles and for existing product professionals who want to excel.  From the book's description…

"Looking for a simple overview of product development and management? Look no further. With this book, new product team members, managers, and innovation professionals will quickly access a concise, easy-to-follow guide that shows how successful teams develop new products that consumers love."

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