33 min listen
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Currently unavailable
TEI 034: 6 Processes for Generating Ideas for Radical Innovations
Currently unavailable
TEI 034: 6 Processes for Generating Ideas for Radical Innovations
ratings:
Length:
40 minutes
Released:
Oct 6, 2015
Format:
Podcast episode
Description
Global Product Management Talk is pleased to bring you episode 034 of...
The Everyday Innovator with host Chad McAllister, PhD.
The podcast is all about helping people involved in developing and managing products become more successful, grow their careers, and STANDOUT from their peers.
Our Guest: Michal Herzenstein, who contributed to writing “Optimal Design for Radically New Products” in the PDMA Essentials book titled “Design and Design Thinking”. Michal is an associate professor of marketing at the University of Delaware and she earned her PhD in marketing from the University of Rochester.
Highlights from the discussion include…
Product innovation teams that wish to create radically new products can use six processes to help them. Large companies are better off implementing these 6 process in ascending order and focus on communicating the goal of achieving a breakthrough product to the innovating team.
Communicate the Challenge Goal Toward Radically New Products Shift Time Frames to Future and PastPromote an Emerging Technology Focus Across the Consumption ChainPromote the Use of Analogical Thinking Look for Novel Ways to Solve Simple ProblemsLeverage More Ideators Via Crowdsourcing
The Everyday Innovator with host Chad McAllister, PhD.
The podcast is all about helping people involved in developing and managing products become more successful, grow their careers, and STANDOUT from their peers.
Our Guest: Michal Herzenstein, who contributed to writing “Optimal Design for Radically New Products” in the PDMA Essentials book titled “Design and Design Thinking”. Michal is an associate professor of marketing at the University of Delaware and she earned her PhD in marketing from the University of Rochester.
Highlights from the discussion include…
Product innovation teams that wish to create radically new products can use six processes to help them. Large companies are better off implementing these 6 process in ascending order and focus on communicating the goal of achieving a breakthrough product to the innovating team.
Communicate the Challenge Goal Toward Radically New Products Shift Time Frames to Future and PastPromote an Emerging Technology Focus Across the Consumption ChainPromote the Use of Analogical Thinking Look for Novel Ways to Solve Simple ProblemsLeverage More Ideators Via Crowdsourcing
Released:
Oct 6, 2015
Format:
Podcast episode
Titles in the series (100)
TEI 183: Bad habits experienced product managers should avoid: Don’t let your calendar get in the way of doing what’s important as a product manager. by Global Product Management Talk