43 min listen
TEI 204: Do you know if your Go-to-Market strategy is ready to go – with Mike Sm
TEI 204: Do you know if your Go-to-Market strategy is ready to go – with Mike Sm
ratings:
Length:
36 minutes
Released:
Nov 27, 2018
Format:
Podcast episode
Description
Global Product Management Talk is pleased to bring you the next episode of...
The Everyday Innovator with host Chad McAllister, PhD.
The podcast is all about helping people involved in innovation and managing products become more successful, grow their careers, and STANDOUT from their peers.
About the Episode:
Do you participate in launch planning, or what may also be called go-to-market planning? In some organizations, product managers are directly involved, but not always, and that is a waste. You’ll hear why in this discussion, along with six elements addressed by a go-to-market strategy:
Defining the target marketCreating a compelling reason for customers to buyDetermining the pricing strategyCrafting the positioningConducting competitive analysis, andPreparing to launch.
Discussing go-to-market strategy is repeat guest, Mike Smart. He is a product management practitioner and founder of Egress Solutions, which helps companies implement product management best practices that build and launch successful products.
The Everyday Innovator with host Chad McAllister, PhD.
The podcast is all about helping people involved in innovation and managing products become more successful, grow their careers, and STANDOUT from their peers.
About the Episode:
Do you participate in launch planning, or what may also be called go-to-market planning? In some organizations, product managers are directly involved, but not always, and that is a waste. You’ll hear why in this discussion, along with six elements addressed by a go-to-market strategy:
Defining the target marketCreating a compelling reason for customers to buyDetermining the pricing strategyCrafting the positioningConducting competitive analysis, andPreparing to launch.
Discussing go-to-market strategy is repeat guest, Mike Smart. He is a product management practitioner and founder of Egress Solutions, which helps companies implement product management best practices that build and launch successful products.
Released:
Nov 27, 2018
Format:
Podcast episode
Titles in the series (100)
TEI 186: How product managers convince their managers to pay for training: Have the right conversations with the right people to achieve your goals. by Global Product Management Talk