SoleBicycles.com Sells 15,000 Bikes A Year Using Content Marketing

Starting DustAndThings.com From Scratch After Running a 75-Person Company: In this episode you’ll learn from an entrepreneur that already built a 75-person company and then decided to give it all up to start a new business from scratch. In this episode you'll learn: 1. What he quickly realized when he transitioned from a 75-person company to a brand new business with just him and his partner. 2. How he ran Facebook ads to validate his new business. 3. What is premature optimization and how it can kill your business. by Shopify Masters

59 min listen

How OldGuysRule.com Targets Baby Boomers: In this episode, you’ll learn from an entrepreneur that built a business targeting baby boomers. In this episode you'll learn: 1. How to identify brands to license from. 2. What does a licensing deal look like and how to set one up that’s beneficial for you. 3. How to successfully start an online community for your brand. by Shopify Masters

53 min listen

How SyghtGlasses.com Made $2,416.51 in 5 Weeks Selling Glasses From China + Store Giveaway: In this episode you’ll learn from an entrepreneur that launched a business in 5 weeks and documented the entire journey. In this episode you'll learn: 1. How to use your competitor’s product reviews to improve your copywriting. 2. How to reverse engineer the viability of a business idea. 3. How to find and work with influencers and only pay them when they sell your product. by Shopify Masters

53 min listen

How NutButterNation.com Made $75,000 By Targeting The Right Sales Channels: In this episode you’ll learn from an entrepreneur that’s tried to start 8 other businesses and finally hit a success all while doing it on the side. In this episode you'll learn: 1. How to validate an idea early from someone that’s tried to start 8 other businesses. 2. How to get unbiased feedback from friends and family. 3. What processes and systems to set up to market your product successfully. by Shopify Masters

56 min listen

The Testing Framework Brooklinen.com Used To Build a $10 Million+ Business: In this episode we’ll hear from an entrepreneur that created a testing framework he used to build a $10 million business. In this episode you'll learn: 1. How to survey people in person to validate a product or business idea. 2. How to differentiate yourself in a competitive marketplace. 3. How to find and hire people that are smarter than you. by Shopify Masters

57 min listen

SheFit Beats Competition By Doing Just One Thing Better Than Everyone Else: On today’s episode you’ll learn from an entrepreneur that trimmed the fat from her business and focused on just doing one thing better than her competitors. In this episode you'll learn: 1. What is the patent process like and why you might want to get one for your product. 2. What Daymond John’s team did to improve their manufacturing process. 3. How can rapid growth put you out of business. by Shopify Masters

64 min listen

Live from Shopify UNITE: Sales Channels, Buy Buttons and the Future of Commerce: On today's podcast you'll hear from Shopify insiders on the latest features including sales channels, buy buttons and their take on the future of commerce. by Shopify Masters

56 min listen

SmartNora.com Just Broke $1 Million In Presales on Kickstarter and Shopify: In this episode you’ll learn from an entrepreneur that took a product his dad invented to Kickstarter and smashed their $100,000 goal by raising $800,000 and just broke $1 million total after preselling on their Shopify store. In this episode you'll learn: 1. What are the keys to having a high converting Kickstarter video. 2. How to market a 30-day Kickstarter campaign. 3. How to get press by looking at the websites of other companies in your same industry. by Shopify Masters

47 min listen

Marion Smith Turned Down a 6-Figure Salary To Start A Business That Now Makes 6-Figures Every Month: In this episode you’ll learn from a designer that turned down a $150K salary to start her own independent brand. In this episode you'll learn: 1. How to plan out and manage a subscription box product. 2. Why you should get a large order of samples when working with manufacturers rather than just a few samples. 3. How she was able to build a 20,000+ loyal fan base using YouTube. by Shopify Masters

46 min listen

Knoxlabs.com Validated Using a Splash Page And Made $2.9 Million in 2015: On today’s podcast you’ll learn from an entrepreneur that tested the market with a splash page and very quickly presold 500 products. In this episode you'll learn: 1. How to use a splash page to validate the market. 2. What to do when you are not able to fulfill preorders in time. 3. The cash flow issues and how to handle them when you’re scaling up. by Shopify Masters

48 min listen

How One Entrepreneur Generates $1 Million a Year Selling Marijuana Accessories: In this episode you’ll learn from a top performing sales executive that’s in charge of two Shopify stores in the marijuana accessories industry. In this episode you'll learn: 1. Why you’ll get better customers by offering 100% satisfaction guaranteed refunds rather than giving away free samples. 2. Why not needing revenue immediately can help you focus on building a product-first business. 3. What it’s like working a demanding sales job and running 2 Shopify businesses. by Shopify Masters

53 min listen

GlowRecipes.com Gets Publicity By Being a Thought Leader: On today's podcast you’ll learn how two entrepreneurs get free publicity by being thought leaders and talking about the future of their industry. In this episode you'll learn: 1. How to become a thought leader and how to use it to get free publicity. 2. How to drive traffic from Instagram and Snapchat to your store. 3. How to find and work with influencers on YouTube. by Shopify Masters

47 min listen

Going Wholesale-Only Helped RushSports.co.za Grow By 200% Each Year: In this episode you’ll learn from an entrepreneur that started selling direct-to-consumer and wholesale and then transitioned to wholesale-only. In this episode you'll learn: 1. Why you might want to be careful about starting a business around a passion. 2. Why it’s dangerous to stock products that you would buy and how to do market research to find out what others would buy. 3. What marketing challenges you’ll face when transitioning to a wholesale-only business. by Shopify Masters

53 min listen

TreatsHappen.com Launched Their Brand By Going To 30 Trade Shows Last Year: In this episode you’ll learn from two entrepreneurs that launched their brand through trade shows. In this episode you'll learn: 1. What do you get from investing $1,000 into a booth at a show. 2. How to know which shows will be worth your time from two entrepreneurs that went to 30 trade shows in one year. 3. How they use Facebook boosted posts promote their own viral content. by Shopify Masters

44 min listen

How TheArtPillow.com Turned His Passion For Art Into a Profitable Career and Business: On today’s podcast you’ll learn from an entrepreneur that turned his passion for art into a business. In this episode you'll learn: 1. If you’re an artist, you first step to monetizing can be offline through art shows. 2. The business side of working with Fab.com. 3. What it’s like to sell your products through a catalogue like CB2. by Shopify Masters

53 min listen

How PosterGully.com Got Buyers And Sellers Together To Start A $1 Million Art Marketplace: In this episode you’ll learn from an entrepreneur that started an art marketplace in India. In this episode you'll learn: 1. Whether you should focus on buyers or sellers first when launching a marketplace. 2. Why they credit growth hacking for their early traction and what exact tactics they used. 3. How a campus ambassador program changed the game for them and exactly what’s involved in starting and running an ambassador program successfully. by Shopify Masters

47 min listen

How BrilliantBusinessMoms.com Uses Pinterest To Power Her Business: On today’s podcast you’ll learn from an entrepreneur that uses Pinterest to drive the majority of her sales. In this episode you'll learn: 1. How to balance building an audience and creating and selling products. 2. How she created a viral giveaway that resulted in 7,000 new email addresses. 3. What are Pinterest group boards and how to work with them to drive traffic. by Shopify Masters

60 min listen

The Hidden Costs of Fulfillment After CandylabToys.com Raised $118K on Kickstarter: On today’s podcast you’ll learn from an entrepreneur that ran into hidden logistic costs and what he recommends you look out for. In this episode you'll learn: 1. How to approach your personal network to promote your product. 2. Why the hidden costs in logistics are especially dangerous. 3. Why you should figure out how much it costs your manufacturer to produce your products. by Shopify Masters

59 min listen

TryTheWorld.com Grew from 500 to 50,000 Subscription Box Customers: On today’s podcast you’ll learn from an entrepreneur that grew a subscription service from 500 to 50,000 customers. In this episode you'll learn: 1. The benefits of offering an annual subscription plan. 2. How they use Facebook Lookalike audiences to target their ads. 3. What is churn rate and why it will be crazy at the beginning and stabilize over time. by Shopify Masters

50 min listen

ABookApart.com Built a Business With a 100% Remote Team: On today’s podcast you’ll learn from an entrepreneur that built a business with 100% remote team. In this episode you'll learn: 1. Why to hire someone full time when you are still working your day job. 2. How to communicate with a remote team. 3. How to work backwards to achieve your goals. by Shopify Masters

62 min listen

Build a Business Winner Leesa.com Proclaims That Ecommerce Is a Numbers Game: On today’s podcast you’ll learn from two entrepreneurs that partnered to take on a $14 billion industry. In this episode you'll learn: 1. How they were able to get to $1 million by their 2nd month. 2. What is the Salary Drug, why you might be hooked on it and how to break free from it. 3. How to know what you should do when your business is stagnating. by Shopify Masters

58 min listen

How HandbandPro.com Made $184K Selling A Crossfit Product She Invented: In this episode you’ll learn from an entrepreneur that started doing crossfit to get into shape and then ended up inventing a product for crossfit athletes. In this episode you'll learn: 1. Why you might not want to look at your numbers every day. 2. If you spend less time planning and more time taking action, things start to fall into place. 3. How she used Facebook groups to get her first sales. by Shopify Masters

48 min listen

Lessons From RhinoCameraGear.com And Their 6 Kickstarter Campaigns: In this episode you’ll learn from an entrepreneur that’s launched 6 Kickstarter campaigns and plans on launching 2 more this year. In this episode you'll learn: 1. The marketing channels they utilized when running Kickstarter campaigns and how they use PPC during a Kickstarter campaign. 2. How they transitioned the traffic and buzz from Kickstarter to their Shopify store. 3. What benefits they’ve found from creating a business plan and updating it regularly. by Shopify Masters

56 min listen

SoleBicycles.com Sells 15,000 Bikes A Year Using Content Marketing: On today’s podcast you’ll learn from an entrepreneur that started a direct-to-consumer bike company to cut out the middleman retailers and has had 100% growth year over year. In this episode you'll learn: 1. How to beat your competitors by not marketing your product, but marketing an aspirational lifestyle tied to your product. 2. How they bootstrapped a inventory-heavy business without any significant outside investments. 3. What is a Sourcing Agent and how hiring one helped them scale their business smoothly. by Shopify Masters

50 min listen

How AirTailor.com Uses Conversational Commerce to Sell via Text Message: On today’s podcast you’ll learn from an entrepreneur that sells his services through text messages. In this episode you'll learn: 1. Why they decided to rebrand their company over the next year. 2. What obstacles they’re overcoming as they’re rebranding and what they wish they did differently. 3. How they sell their services through text messages and what apps they use to do it. by Shopify Masters

58 min listen

ImpactMouthguards.com Built a Mid 6-Figure Business By Giving Away Their Products: On today’s podcast you’ll learn from an entrepreneur that wants to give over 500 products away this year and why he believes it’ll increase his sales. In this episode you'll learn: 1. How they educated customers to buy a product that's many times more expensive than the alternative. 2. How to use Facebook ads and giveaways to grow your mailing list. 3. How to keep people on your email list if they originally only joined to enter the contest. by Shopify Masters

42 min listen

The Comeback Story of Rockwell Razors and Their Kickstarter Campaign That Almost Failed: On today’s podcast you’ll learn from an entrepreneur that disappointed 2,500 Kickstarter backers and the story of how he made it all right. In this episode you'll learn: 1. How to find out what product features your customers care about. 2. How to use Reddit for feedback and as a sales channel (it’s this entrepreneur’s #1 sales channel). 3. The tough lesson this entrepreneur learned when he blindly trusted professionals. by Shopify Masters

52 min listen

A $3 Million 4-Hour A Day Business: On today’s podcast you’ll learn from an entrepreneur that built a $3 million business working 4 hours a day. In this episode you'll learn: 1. Why you should drive your non-English speaking customers to Amazon. 2. Why they redo their website from scratch every year. 3. Why you should buy Facebook ads in Europe rather than in the US. by Shopify Masters

53 min listen

How PrideDesignz.com uses Facebook Fan Pages To Average $30K/Month In Sales: On this week’s episode you'll learn from an entrepreneur that followed her passions and created a Facebook fan page that drives the majority of her traffic. In this episode you'll learn: 1. How you can tell if you’re just interested or if you’re truly passionate about a niche. 2. How to transition from building an audience to monetizing that audience. 3. And the kinds of content to post on your Facebook fan page to get the most engagement with actual examples. by Shopify Masters

67 min listen

BentoAndCo.com Partners With YouTubers and Bloggers To Drive Traffic and Sales: On today’s podcast you’ll learn from an entrepreneur that partners with YouTubers and bloggers to drive traffic and sales to his store. In this episode you'll learn: 1. Why showing the behind-the-scenes of your business can be great content for your customers. 2. The differences between selling to the European, US and Japanese markets. 3. How to analyze if a YouTuber will be a good fit for your product and brand. by Shopify Masters

51 min listen

Discover this podcast and so much more

SoleBicycles.com Sells 15,000 Bikes A Year Using Content Marketing

SoleBicycles.com Sells 15,000 Bikes A Year Using Content Marketing

Description

Titles in the series (100)

More Episodes from Shopify Masters

Related podcast episodes